Fernando Machado

05 December 2019 Purchase patterns are changing dramatically in Latin America as consumers grow more confident with digital channels – Fernando Armada, Chief Product Officer, MediaCom Latin America, explains.
11 December 2018 Burger King stays relevant by tapping what people are talking about and adapting technology to meet consumer needs, says Fernando Machado, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.