Ian McGrath

Opinion
18 November 2020 Over the last decade, media has become more difficult to plan and it now requires more resources to execute. Iain Jacob captured this perfectly in  a recent article for Campaign, “ Executing a successful, compliant, competitive, well-measured media campaign has in fact never been harder ”.
Opinion
12 September 2019 Reprise's Ian Hyde proposes three key ideas to prepare for the UK's busiest commercial season: Christmas.
02 May 2019 The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress against their vision of being ‘Trusted with Data’.
Opinion
24 January 2019 Undoubtedly the rise of messaging as the dominant way people want to communicate with businesses is going to be the biggest trend that we see in 2019.
Opinion
13 August 2018 Complexity is the new normal, says Facebook’s Planning Director, Ian Edwards, as he explores the necessity of communications strategy. This essay originally appeared in WARC’s Future of Strategy 2018 report .
13 December 2016 This week, GlobalWebIndex published Trends 17, our annual look at the major digital trends that will impact the year ahead. In conjunction with Warc, here we outline the 10 trends that you need to watch out for in 2017. The full report can be downloaded for free here .