16 February 2021 • This month: How TikTok is setting up for shopping success in 2021, what the long-term trends in budget effectiveness are, and how brands are failing to engage new Muslim consumers.
05 February 2021 • By this point we're all well aware that the third-party cookie is no longer a sustainable mechanism for targeting, tracking and measurement in digital marketing. A combination of user-privacy concerns and mounting legislation have prompted browsers to announce they are stopping the use of third-party cookies, driving the need for marketers to adapt. It’s actually been a year since Google announced its plan to phase it out of the Chrome browser by the end of 2021.
14 January 2021 • This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
04 December 2020 • This month: the numbers behind what happened with e-commerce, gaming and connected TV in 2020, and how to respond in 2021.
09 November 2020 • This month: advertising’s winners and losers as the year ends, engaging sports fans during COVID-19 and how mobile video is becoming the focus in Asia.
30 October 2020 • Rob Hollands, MD, SharpEnd outlines the opportunities and watchouts for brands looking to engage consumers through connected packaging.
08 October 2020 • This month: the growing appeal of advertising video-on-demand, voice and visual search reach a milestone and how advertisers can deliver gaming success.
06 September 2020 • This month: what this year’s festive holiday season holds, the state of TikTok as its ban approaches and how YouTube is moving to the TV screen.
20 May 2020 • This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
07 April 2020 • Fake news, online harassment, extremism – digital platforms are invariably at the centre of such activities and that’s because of the flaws inherent in their design. But a better future is possible, says Rob Trono.
02 May 2019 • The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress against their vision of being ‘Trusted with Data’.
About Rob Trono
Rob Trono is creative director at Blue State (London)