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20 November 2020 • COVID-19 and a polarized political climate have caused consumer preferences – from what people buy to what media they consume – to shift quickly. And marketers need to know which media platforms inspire the most trust and influence, and reach the most consumers.
11 February 2010 • The ARF Listening Playbook set out to answer four questions: what is listening, how is it used, how is it done, and where is it going? Through interviews, case studies and technology evaluations we learned a substantial amount about this emerging discipline. Our top line answers:
About Steve Lanzano
President and CEO of the TVB, a US trade organization which represents the local broadcast television industry.