Steve Rappaport

20 November 2020 COVID-19 and a polarized political climate have caused consumer preferences – from what people buy to what media they consume – to shift quickly. And marketers need to know which media platforms inspire the most trust and influence, and reach the most consumers.
11 February 2010 The ARF Listening Playbook set out to answer four questions: what is listening, how is it used, how is it done, and where is it going? Through interviews, case studies and technology evaluations we learned a substantial amount about this emerging discipline. Our top line answers: