22 February 2021 • Will 2020 – with its ups and downs, its re-shuffling of possibilities and consumer behaviour under the constraints of lockdowns, semi-lockdowns and other curfews – have permanently changed media investment in TV? Or its effectiveness? Virginie Lannevere of Analytic Partners doubts it.
About Virginie Lannevere
Virginie Lannevere is Senior Director, at Analytic Partners