WARC

Opinion
13 October 2020 Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.
Opinion
17 August 2020 COVID-19 is forcing brands across categories to shift faster into e-commerce. What does this long-term change in distribution mean for the effective investment of marketing budget?
Opinion
04 August 2020 The Creative Effectiveness Ladder is a unique tool that offers a new shared language for the marketing industry. It’s a way to identify the very best work and understand how to utilise strategy and creativity to drive specific marketing outcomes.
Opinion
24 June 2020 Watch all the videos created by WARC for Lions Live 2020, including guidance on effectiveness in the age of e-commerce, the Creative Effectiveness Ladder, and lessons from brands that successfully adapted their campaigns for the COVID-19 lockdown.
Opinion
17 June 2020 Ariel’s Share The Load campaign sparked a national conversation and walked away with the Grand Prix in the 2016 edition of the WARC Prize for Asia Strategy. Since then the brand has remained committed to the cause, finding new ways every year of convincing India’s men to share the load.
Opinion
01 June 2020 It’s tough out there for strategists and marketers – particularly for the freelance community, which is why WARC is opening up its COVID-19 coverage free of charge for freelancers until the end of July.
Opinion
27 May 2020 在疫情之前,当下消费主义盛行已经成为中国的一个客观现实。在疫情期间,想要清掉积压的库存量的跨国品牌都尝试了在中国的直播平台上进行销售。因此,在某种层面,国内的消费量实际上仍然相当大,尤其是在各大直播平台“娱乐式零售”商业模式的推动下。
Opinion
26 May 2020 In conjunction with this auspicious milestone, we take a walk down memory lane through the lens of past winners, judges and members of the WARC team, as they look back on what’s been achieved and look ahead at what’s to come.
26 May 2020 WARC from Home is a series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown.   Find all WARC from Home content here .
25 May 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
Opinion
21 May 2020 中国作为对数字化和新技术接纳程度最大的国家,互联网,尤其是移动网在消费者中的超高渗透率,首先为中国品牌的数字化营销转型提供了肥沃的土壤。
19 May 2020 WARC from Home is a new series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown.   Find all WARC from Home content here .
17 May 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
13 May 2020 WARC from Home is a new series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here .
10 May 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
Opinion
05 May 2020
05 May 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.  Find all WARC from Home content here .
03 May 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here .
28 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.  Find all WARC from Home content here .
21 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here .
19 April 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database. Find all WARC from Home content here
15 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Find all WARC from Home content here .