WARC

Opinion
13 September 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with Japan’s emerging bright minds.
Opinion
08 September 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with Taiwan’s emerging bright minds.
Opinion
30 August 2021 Bencross is the home-furnishings disruptor that grew this hitherto undeveloped market in China and Bencross CEO Sheldon Li shares how the brand and the Chinese consumer have evolved since the company was established six years ago.
Opinion
30 August 2021 BuffX founder Kang Le shares how his functional food brand achieved rapid e-commerce success with nutritional gummies that target strong consumer need for good sleep and energy as well as good eye, immunity, digestion and liver health.
Opinion
29 August 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we speak to Hong Kong’s emerging bright minds.
Opinion
26 August 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we chat with China’s emerging bright minds.
Opinion
19 August 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we talk to Indonesia’s up and comers.
Opinion
17 August 2021 Despite the rural market being extremely difficult to cater to effectively, Nadia Chauhan, joint managing director & CMO of Parle Agro, tells WARC how the beverage company leverages technology and its superior product/price point to give the company an edge.
Opinion
12 August 2021 NaiTangPai’s Michael Zhang shares how he tapped a niche segment in China’s lingerie business to develop a brand that thrives on customer-centric values.
Opinion
10 August 2021 South Korea’s next generation of strategists give their perspective on the discipline and its future, ahead of the WARC Awards for Asian strategy shortlist release.
Opinion
01 August 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This time, we speak to Vietnam’s rising thinkers.
Opinion
28 July 2021 Chinese make-up brand Florasis’ co-founder Freeman shares how it rode on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight.
Opinion
27 July 2021 The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic, and Singapore-headquartered ONE Esports, Asia’s largest championship esports series, has a front row seat in one of the most active gaming regions in the world. CEO Carlos Alimurung speaks to WARC about developing rapport with the region’s gamers and how brands should be enablers.
Opinion
27 July 2021 The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic and Singapore-headquartered game publisher Garena has a front row seat in one of the most active gaming regions in the world. Garena’s vice president, strategic partnerships Jason Ng speaks to WARC about the importance of localising engagement efforts with gamers and how brand partnerships with games are evolving.
Opinion
13 July 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to Malaysia’s young minds.
Opinion
11 July 2021 Like what you see? Your go-to data source is evolving so you can get closer to market movements with quarterly global ad investment forecasts for 100 markets.
Opinion
06 July 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we hear from Singapore’s up and coming thinkers.
Opinion
29 June 2021 Jury members of this year’s WARC Awards for Asian Strategy talk about what they are looking for in this year’s entrants, the role of strategy in their businesses and their future hopes for the discipline.
Opinion
16 June 2021 Coming from an investment background, Uki Zhang, Genki Forest’s partner and head of functional brands and products, is now selling sparkling water and tea, as well as building a new energy drink sub-brand – she shares the disruptor brand’s plans to go global.
Opinion
14 June 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we talk to some of the young minds residing in Thailand.
Opinion
08 June 2021 In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we talk to some of the young minds residing in the Philippines.
Opinion
31 May 2021 Jury members of this year’s WARC Awards for Asian Strategy talk about  what they are looking for in this year’s entrants,  the role of strategy in their businesses and their future hopes for the discipline.
Opinion
25 May 2021 This report from the Unstereotype Alliance, produced in collaboration with WARC and Oxford University Business School, examines diversity in the advertising industry in 2021.
Opinion
20 May 2021 文明广告创始人谢建文(Alex Xie): “二者的区别在于,销售更加直接,不论做成的生意是大是小,都属于销售,它是直接地让消费者为产品和服务买单。而营销是更加需要有一定的基础,这才称得上是营销,这是一件更系统化的事情,要洞察需求、创造价值、深化联系,让消费者更乐于为品牌买单。” 联合利华资深总监、集团数据及数字化营销负责人Alence Lee: “品牌建设的终极目标其实还是为了效果。大家在谈到效果的时候往往觉得是短期的ROI,但实际上应该分成三个层面,即可持续的增长、有盈利的增长和有竞争力的增长。所以品牌建设与效果是互相匹配的,它能帮助公司持续地盈利性地以及有竞争力地去成长,去最终体现效果。” 威动营销执行合伙人 、香港大学中国商业学院客席副教授陈亮途(Hugo Chan):