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27 May 2020 Tony Pace is a veteran marketer with experience as a client, agency executive and leader of an industry body.
Opinion
26 May 2020 Lockdown has changed the daily routines and behaviours of many, if not most, people. Marketers need to update their personas accordingly, says Sam Robson.
26 May 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
Opinion
22 May 2020 The 2020 WARC Awards’ Effective Content Strategy shortlist is a testament to the power of compelling content to get consumers’ attention.
22 May 2020 Marketers need to remember the human touch and not solely rely on data as they build brands and respond to COVID-19 alike, according to Rishad Tobaccowala, a senior adviser to Publicis Groupe.
Opinion
22 May 2020 在疫情所带来的经济打击下,同时也受疫情所带来的新消费和商业模式鼓舞,近日国家发展改革委员会“ 数字化转型伙伴行动 ”终于启动,联合17个部门以及互联网平台、行业龙头企业、金融机构等145家单位,帮扶农业、工业、商业等各行各业中小微企业渡过难关和转型发展,通过共同构建“政府引导—平台赋能—龙头引领—机构支撑—多元服务”的联动机制,推行普惠性“上云用数赋智”服务。 中国作为对数字化和新技术接纳程度最大...
Opinion
22 May 2020 Partnership marketing is a perfect fit for these times, says Owen Hancock. And brands ought to be thinking about which ones will serve them best in future.   The current pandemic has changed the way we live and the way we consume.
Opinion
22 May 2020 Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll.
Opinion
21 May 2020 Outfit's Tim Brown argues that while COVID-19 disruption has hit agencies badly, it is also a much-needed wakeup to transform both business and work, to survive and move forward into a very changed future.
Opinion
21 May 2020 Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Opinion
21 May 2020 Misinformation is rife in the post-COVID-19 marketplace. Media planners should remember the fundamental principles of data analysis: correlation does not imply causation.
Opinion
21 May 2020 The current health crisis will be followed by an economic one, and companies need to be sure their strategy is suitable.
20 May 2020 WARC from Home is a new series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown.
20 May 2020 Near's Harish Ganesh maps out how marketers can still leverage location data to inform strategy and campaigns, as the home-based audiences become a key targeting consideration even beyond post-lockdown measures.
Opinion
19 May 2020 Judges for the 2020 WARC Awards’ Effective Use of Brand Purpose category regarded the shortlisted work through the lens of lockdown, writes Lucy Aitken.
Opinion
18 May 2020 WARC’s Chiara Manco analyses three themes that emerged from the winners of the 2019 IMC European Awards.
Opinion
18 May 2020 During a time of social distancing, people crave human connection more than ever. Shazia Ginai offers some tips on how to achieve that.
18 May 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
15 May 2020 There will be winners and losers in the current crisis and big tech isn’t going to be in the latter group; Sam Peña-Taylor heard Professor Scott Galloway’s take.
15 May 2020 What can today’s marketers learn from a 19th century American showman? Will Humphrey has some ideas. The year is 1860.
Opinion
15 May 2020 The CMO Growth Council – a body featuring some of the industry’s top talent from around the world – has published a new report offering guidance for marketers as they respond to the evolving COVID-19 pandemic.
Opinion
15 May 2020 Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.
14 May 2020 At the heart of COVID-19's impact on marketing and advertising is humanity. Marketers and consumers alike are facing concerns and uncertainty surrounding health, social, and economic stability with no immediate end in sight.
14 May 2020 Understanding ad performance is more important than ever, says Harry Davison. Here, he offers four helpful strategies for marketers to consider.
Opinion
14 May 2020 This week WARC published The WARC Guide to Marketing in the COVID-19 Recession . Lena Roland, Managing Editor, WARC Knowledge, picks out some highlights.