News
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20 January 2021
Consumers stuck at home during lengthy lockdowns are turning to familiar brands for consolation, judging by trading results from the UK’s Premier Foods, the maker of Mr Kipling cakes and Bisto gravy.
News
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20 January 2021
As streaming enters the mainstream of sports viewing, a new paper anticipates that fans will increasingly subscribe to a handful of services, expecting the ability to switch plans on and off as needed.
Opinion
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Cathy Taylor, January 2021
WARC's Cathy Taylor interviews political strategist Mark Penn on what the recent presidential election in the US really says about Americans.
News
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20 January 2021
All advertising will ultimately incorporate “some form of digital” component in the future, Marc Pritchard, Procter & Gamble’s chief brand officer, has predicted.
News
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20 January 2021
China’s culture of long working hours is again under criticism following the recent deaths of several tech company employees, but there are signs that a younger generation is fighting back.
News
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19 January 2021
Investors in advertising giant Omnicom and the home improvement retailer Home Depot are calling for investigations into whether the companies may have paid for digital ads that appeared alongside hate speech and misinformation.
News
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19 January 2021
Just over half the people who have had to work from home (WFH) during the pandemic say it suits them well, finds a major survey in India.
News
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19 January 2021
There is strong link between inspiration and brand growth, according to a study by Wunderman Thompson, with inspiring brands able to grow their market share faster and to charge higher prices for their products and services.
News
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19 January 2021
Major oil companies, suffering weaker demand for fuel during the pandemic, are finding that an uptick in grocery sales at their network of service stations world-wide is helping pick up the revenue slack.
News
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19 January 2021
Up to a quarter of online shoppers in KSA and UAE are new to the experience and started as a result of the pandemic.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of the growth in consumption per user of major social apps in 2020.
Article
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Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020
A longitudinal qualitative study by Blue Marble Research has been running since May 2020 seeking to understand the financial impact of the pandemic on UK households.
Article
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Jamie Hall, WARC Exclusive, January 2021
As the number of specialist skills and diversity in the marketing team grows, this article looks at how leaders can build an inclusive and cohesive culture where everyone is pulling in the same direction.
News
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18 January 2021
Documents reviewed by The New York Times provide some evidence that Facebook shelved a competitor product in return for preferential terms in a deal to join a Google-led ad auction alliance nicknamed Jedi Blue.
News
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18 January 2021
January is usually a boom time for gyms, but coronavirus restrictions mean many remain closed across the US, prompting a majority (59%) of American adults to say they won’t renew their subscriptions while a trend for home-based exercise grows.
News
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18 January 2021
Fear of going out, more local living, increasingly digitally connected lives and a new focus on data privacy provide the context marketers will be working in during 2021 – and all this in a polarised society, adds the annual Carat Trends report.
News
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18 January 2021
‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.
News
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18 January 2021
In response to the current levels of redundancy, MG OMD has launched a media foundation course, covering core media disciplines and making this training available to the UK advertising industry.
News
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18 January 2021
Or at least some of the story – the GPS company’s annual report shows where 2020 was unique, and some surprising areas.
News
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18 January 2021
Digital advertising revenue in China grew by almost 23% in 2020, and the double-digit growth occurred even though average media spend fell by more than 15% between Q1 and Q3 because of COVID-19, according to a new report from independent consultancy
Opinion
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Chiara Manco, January 2021
WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.
Opinion
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Lydia van den Dries, January 2021
Lydia van den Dries shares how brands including Johnson & Johnson, Just Eat and Barbie have continued to partner with publishers and content creators during lockdown.
News
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15 January 2021
Total ad volumes on Indian TV grew 34% in the second half of 2020 compared to the first half, representing a “reassuring” sign that the industry is recovering from what was a “challenging” year, according to the latest data from BARC India.
Article
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Euromonitor Advertiser Profiles, January 2021
This Company Profile from Euromonitor provides key details and analysis of Mondelez International Inc, owner of brands such as Cadbury, Milka, Oreo, Ritz and Philadelphia.
