MAA Worldwide GLOBES

Rewarding the best marketing communications campaigns in the world

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Case Study

Alpro, a plant-based products brand, launched a pop-up restaurant in Dublin to encourage trial and purchase intent among Irish consumers.

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Suas Ireland, a non-profit organisation, increased support for vulnerable children in Ireland by launching a story told from two perspectives through a two-sided newspaper ad.

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Taiwan Star Telecom, a mobile carrier, changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).

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NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

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O Boticário, a cosmetics company, increased brand love in Northeast Brazil by launching a tribute concert to a famous musician, which was also turned into a web series.

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Millicano, a coffee brand, increased brand awareness in Russia by launching a virtual barista and delivering coffee to people on the street through a digital ad.

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Samsung, a technology company, created an experiential cabin in a shopping centre in Brazil that showed the benefits of its VR subtitling innovation for the deaf.

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Nissin, a food brand, increased sales in Japan by launching discs that depicted the image of a dam to go on top of its instant noodle product which consumers could use when draining the hot water.

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Oltermanni, a cheese brand, promoted its brand in Russia by launching four videos with celebrities who travelled to Finland, the country the cheese originates from.

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Ambassador Premium Coffee, a coffee brand, increased brand awareness and reinforced brand image in Russia by using social media to encourage people to make October 1st national coffee day in the country.

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Nespresso, a coffee brand, increased awareness and sales in Russia by launching VR activations in shopping malls to show consumers how its coffee capsules are made.

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Maybelline, a cosmetics company, increased awareness among Thai millennials by launching a music video with local superstar, Yaya.

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Nissin Foods, a food brand, increased sales of its Coconut Sable biscuits in Japan by changing the time of traditional snacking and encouraging Twitter users to only post during this time.

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SKODA, an automotive brand, used a series of viral videos to increase brand awareness in Taiwan.

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Lucozade, an energy drink brand, promoted its energy drink in the UK as a product that could provide daily energy boosts by creating chip-activated bottles that allowed free travel across London.

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The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration for Muslims.

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Cadbury Dairy Milk, a chocolate brand, partnered with e-commerce brand TCS Sentiments to launch personalised chocolate bars around Valentine's Day in Pakistan.

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Morinaga Milk Industry, a milk products and sweets company, increased awareness of its constipation-relieving yogurt in Japan by creating a play on words with popular manga book The Rose of Versailles.

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Axe, a brand of male grooming products, grew its market share in Russia by sponsoring a Russian cybersports team to connect with young men.

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Deakin University, a public university in Australia, created an experience at its 2018 open day that allowed perspective students to use their brain power to drive cars, to encourage them to join the university.

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m_mobile, a smartphone seller, increased brand awareness and sales among young Russian consumers by turning its yearly news into a diss track.

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Gazprom Neft, an oil producer in Russia, built awareness of its racing brand and a popular driving race by creating its own version in Moscow that saw racers use its gas stations as pit stops.

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Mastercard, a financial services company, used its sponsorship of the Kontinental Hockey League in Russia to promote The Priceless League, which allowed members to vote for their favourite player and fan.

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Adrenaline Game Fuel, an energy drink brand, introduced codes on its product packs in Russia to encourage gamers to buy in bulk with the incentive of winning prizes.