MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Beefeater, a London-based brand of gin, provided experiences for people in Madrid of the four pillars of the campaign: food, culture, music and people.

Case Study

Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices with its target audience.

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Permata Bank, an Indonesian bank, encouraged millennials to create a savings account via a dance song promoted across popular channels.

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Méliuz, a cashback platform in Brazil, engaged its users while they were shopping at its affiliate supermarkets by displaying the best offers via geo-targeted push notifications.

Case Study

L'Oréal, a cosmetics brand, used a dancing competition to connect to its target audience and promote its hair dye in China.

Case Study

Dating app Tinder launched a global campaign to petition Unicode to add interracial couple emojis to the official consortium.

Case Study

Pepsi, a carbonated drinks brand, was able to engage its 15- to 24-year-old target audience in Vietnam with a mobile-friendly campaign.

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Beer brand Antarctica strengthened its connection with Brazil's Carnival participants through a bathroom-listing app.

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Chocolate bar brand Snickers refreshed its You're Not You When You're Hungry brand positioning through audio advertising on Spotify in the UK.

Case Study

Maybelline, a cosmetics brand, leveraged fan economy to breaks its e-commerce sales record.

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Fast-food restaurant McDonald's improved customer experience for its loyalty app in Spain by personalising messages and identifying clusters of audience.

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Tortilla chips brand Doritos increased sales in China by engaging millennial gamers in a fight against the League of Legends world champion.

Case Study

Foxtel, an Australian TV network, supported the launch of a new season of drama show Wentworth through a Messenger chatbot.

Case Study

Nicotex, a nicotine gum, was able to establish its brand as an enabler for those who want to quit smoking in India via stories expressed through digital and mobile media.

Case Study

Coca-Cola India, a drinks manufacturer, launched its Share-a-Coke campaign in India using social media to engage with consumers.

Case Study

Rexona, a deodorant and antiperspirant brand, launched a mobile app to help disabled users move around Jakarta by highlighting the most accessible places in their area, which resulted in a positive ROI.

Case Study

Floral and gifting brand 1-800-Flowers launched an e-gifting service in the US that aimed to eliminate all the friction and pain points associated with sending a gift.

Case Study

Reclame Aqui, Brazil's leading consumer protection company, launched an app to expose corrupt politicians during election time.

Case Study

Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with its teen consumers.

Case Study

Fast-food restaurant brand KFC used a collaboration with popular Chinese game Onmyoji to increase restaurant traffic and sales among a young audience.

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OLX, a global online marketplace, increased downloads of its app as a result of its varied and targeted digital ads in Indonesia.

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ShopRite, a supermarket retailer, successfully replaced its paper-based entry mechanism with a mobile entry in South Africa by promoting the change across various media channels.

Case Study

Ruffles, a brand of crisps, combated declining sales in Brazil by creating a game for teenagers to connect them with the brand.

Case Study

Luxury vehicle brand Lincoln crafted a 360 virtual reality experience in the US to allow potential buyers to test a vehicle in various climates and road conditions.

Case Study

Fast-food restaurant McDonald's created its own cryptocurrency, which clients could exchange for real products in its Brazil stores.