Dragons of Asia

Recognising the very best in results-driven marketing communications

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Case Study

Astro, the broadcasting television network, increased brand awareness in Malaysia in a charitable way during a religious celebration.

Case Study

So Good, a plant-based milk brand, turned recipes into bite-sized morsels to encourage consumers to try its products in New Zealand.

Case Study

Upendra Namburi, an author, successfully launched his book, 8 Hours, in India by bringing his protagonist to life.

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Ford Vietnam, an automotive brand, increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

Case Study

Dove, the personal care brand, raised awareness and sales of its dry shampoo product in Russia by targeting women when they needed it most.

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Dabur Red Paste, a toothpaste brand, increased brand awareness and raised the importance of oral hygiene among children across India by launching a school programme of dental camps and dental IQ tests.

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McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

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The Free a Girl Movement, a relief organisation dedicated to freeing young girls from forced prostitution, launched social media activations and workshops for victims to spread awareness about the movement in India.

Case Study

Shell, an oil and gas company, increased its brand preference and share of voice in Malaysia by launching an emotion-tracking study to track how drivers feel during their journeys, in order to improve their experience.

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McDonald's, an American fast food company, launched a campaign in Hong Kong to re-engage consumers with Shogun and Tamago, two humanised characters of the Shogun burger.

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Watson's Water, a producer and distributor of bottled water, increased brand loyalty in China with a customer relationship management (CRM) programme, which used QR codes on bottles to encourage the collection of reward points and repeat purchase.

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NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

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Tesco, the supermarket chain, incentivised its shoppers in Malaysia to reuse their bags by giving them money off their shop when they do.

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Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

Case Study

Maybelline, a makeup brand, increased brand awareness in Thailand by enlisting a Thai superstar, Yaya, to create a music video with choreography that mimicked power application.

Case Study

Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.

Case Study

Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

Case Study

Snickers, a chocolate bar made by Mars, promoted its product in China by launching an online prank poster that allowed students to upload and add filters to photos of their classmates.

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Prasadam, an NGO working for the welfare of farmers, created an innovative product to safeguard both farm workers and snakes in rural India.

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7-Eleven, the convenience store, used a competition to drive awareness of its Slurpee product among consumers in Malaysia.

Article

IPC Shopping Centre, a shopping mall, launched an app to connect with its consumers in Malaysia and increase brand awareness.

Case Study

The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims.

Case Study

Qinyuan, a local Chinese brand of water purifier, promoted its brand in China through a rap battle event between its products and germs.

Case Study

Aditya Birla Capital, a financial services company, used social and video content to reach more people in India with its money solutions.

Case Study

Tencent, an internet-based technology company, increased attendee numbers to its technology conference in China by redesigning its conference staging to accommodate various content styles.