SABRE Awards

Benchmarking the best PR work from across the globe

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Case Study

The Alliance to End Plastic Waste, an initiative dedicated to ending world plastic waste, promoted its cause globally by launching a broadcast and anthem video to explain its mission.

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Anheuser-Busch, a brewing company, promoted social good platform, Elevate, by launching a free repository of high-quality beer imagery in the US.

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Banfield Pet Hospital, a privately owned company that operates veterinary clinics, developed pet disaster preparedness kits to educate US pet owners on the need for a disaster plan for pets and increase its foundation donations.

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Beautyrest, a mattress company, increased brand awareness in the US by partnering with composer Max Richter, who played his original 8-hour concert while people enjoyed a good night’s sleep on a Beautyrest mattress.

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iCAD, a medical device manufacturer, developed a creative, multi-pronged campaign to promote its AI-powered solutions among healthcare and consumer-facing audiences in the US.

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The Electric Power Research Institute (EPRI), a nonprofit research and development company, increased brand awareness and share of voice in the US by launching a data-driven campaign at its Electrification 2018 conference.

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ABB, an industrial technology company, increased global awareness of its ABB Ability platform by personalising the brand through thought leadership and event appearances from its chief digital officer.

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Cigna, a health services organisation, created a multi-disciplined communications campaign to show US stakeholders its plan to transform the healthcare system.

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BernzOmatic, an American manufacturing company, developed a geo-targeting campaign that targeted US consumers about to experience bad weather and encouraged them to buy a propane tank.

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The International Rescue Committee’s (IRC), a humanitarian aid organisation, increased US awareness and support for the crisis in the Yemen by hosting ABC News' late-night news program, ABC Nightline.

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Pacira Pharmaceuticals, a pharmaceutical company, showed US women the dangers of opioids after surgery by launching national research and revealing the data findings via an advocacy event and microsite.

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Primrose Schools, a national early education and care provider, sent working moms a message of well-deserved reassurance and appreciation that differentiated the brand in the competitive early education market in the US.

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T-Mobile, the telecoms brand, changed it approach to customer care in the US which led to it being named number one in customer service satisfaction by Nielsen Mobile Insights.

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Shell Rotella, a line of engine lubricants, used available technologies to drive substantial change in efficiency in the US.

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Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

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Medela, a breast pump brand, supported mothers beginning to breastfeed by creating an integrated campaign that partnered with real mothers to show real struggles in the first three weeks.

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Marvel Mystery Oil, a fuel additive brand, launched its Facebook presence in the US by creating social content centered on The Marvelizer, a 1923 hot rod built by influencer partner Max Herman.

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Elvie, a feminine technology brand, promoted its new breast pump product in the US by launching a stunt at London Fashion week that saw a new mum walk the catwalk wearing the pump.

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Engel & Volkers, a real estate services company, launched a microsite and PR campaign to increase brand awareness in the US.

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Bud Light, a beer brand produced by Anheuser-Busch InBev, promoted its product in the US by launching a set of smart fridges that automatically unlocked when the Cleveland Browns football team finally won a game.

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Green Giant, a brand of frozen and canned vegetables, increased awareness of its brand’s product range in the US by revealing the results of a survey into the nation’s favourite vegetable through a news-style press release.

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Cisco Systems, a multinational technology conglomerate, showed its employees and US consumers the heart of its organisation by promoting a platform that told its backstory and explained how it was doing good with tech innovation.

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BioMarin, a biotechnology company, increased awareness of theatre as therapy for people dealing with a bleeding disorder in the US by producing Hemophilia: The Musical.

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TYLENOL, a pain relief brand, increased brand awareness in the US by launching a video campaign and a support platform for caregivers that shares their personal experiences with caregiving.

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LDWW, a marketing agency, successfully recruited talent in Dallas for its high-demand roles in content development and management by shortening its working week.