Shopper Insights & Retail Activation Conference

Amsterdam, 29-31 October 2018
FMCGs and retail experts reveal the underlying shopper and technology trends that are driving the retail revolution.

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The British retailer John Lewis has embraced the impact of digital on its physical presence, and has developed a strategy to bring both sides together for commercial success.


Christmas is a crucial time of the year for LEGO and sales in the toy category but it is not the main shopping occasion – that falls to ‘treats’ which requires an understanding of different mindsets.


Jamón is hugely popular in Spain but the market is fragmented; Navidul is one of the few major players in dried ham, claiming 92% brand awareness, thanks to its understanding of purchase behaviour.