Smart approaches to occasion marketing
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Article •
A summary of smart approaches to occasion marketing from Admap.
Opinion •
The eight articles in December’s issue of Admap examine a new era of occasion marketing against a back drop of social, cultural and technological change. Anna Hamill, senior editor for brands at WARC, explains why and how occasion marketing is evolving, from Ramadhan and Hajj to Pride and the Super Bowl .
Article •
The annual Super Bowl game is one of the biggest moments in the US advertising calendar, but how can brands make an impact without investing in the banner TV spot?
Article •
Retail holidays such as Black Friday, Cyber Monday and Amazon Prime Day are major opportunities for brands to make an impact.
Article •
Pride is attracting a wave of interest from brands looking to connect with the LGBT+ community.
Article •
Christmas is the height of the advertising year in many Western markets.
Article •
China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.
Article •
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Article •
Singles Day is the world’s single-largest e-commerce shopping event.
Article •
The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.
