Article
•
Admap, January 2020
A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
Opinion
•
Cathy Taylor, January 2020
The ten articles in January 2020’s Admap examine how digital is fuelling innovation in the health and wellness sector globally, from the emergence of new sub-categories like connected fitness, to AI-fuelled diagnosis. Catharine P. Taylor, US commissioning editor at WARC, looks at how what’s going on in health and wellness has resonance for marketers in general.
Article
•
Ross Taylor, Admap, January 2020
Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.
Article
•
Casey Ferrell, Admap, January 2020
Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.
Article
•
Michael Leis, Admap, January 2020
The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.
Article
•
Oliver Childs, Admap, January 2020
Details strategies to ensure digital health communications projects are successful – and inclusive.
Article
•
Shann Biglione, Admap, January 2020
As the industry becomes increasingly commoditized, healthcare brands need to return to a blend of short-term and long-term marketing and this article details how brands can strike that balance.
Article
•
Hilary Gentile, Admap, January 2020
Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.
Article
•
Richard Yao, Admap, January 2020
This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.
Opinion
•
Juliana M. Chan Ph.D. and Dan Paris, January 2020
Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
Article
•
Nagendra Singh, Admap, January 2020
A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.
Article
•
Marie Stafford, Admap, January 2020
When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.
