Creating a sports sponsorship framework

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Article

A summary of new thinking and best practice on creating a sports sponsorship framework from Admap.

Opinion

Sponsorship is a vital channel for marketers, but for too long measurement has remained a mystery. This month's edition of Admap explains how brands can achieve sponsorship effectiveness.

Article

Four success factors for sponsorship effectiveness.

Article

A guide for brands exploring the growing potential of women’s sport as a platform for sponsorship.

Article

A summary of key trends in the North American sponsorship market.

Article

A seven-step guide to sponsorship best practice for marketers looking to ensure they maximise ROI.

Article

Examining how brands can stand out in a cluttered sponsorship property.

Opinion

Sponsors have a chance to connect with a broad audience during Tokyo 2020, but that opportunity will be wasted if campaigns fail to achieve ‘staying power’ beyond the two weeks of competition.

Article

A guide to the ASEAN region’s football sponsorship market.

Article

As the cost of activation increases, brands should apply a creative lens to sponsorship programmes.

Article

Four ways in which a brand can activate a sports sponsorship through paid media.

Article

A five-step guide for brands considering entering into an e-sports sponsorship in Asia.

Article

An overview of China’s sports sponsorship landscape, the impact of the Beijing 2008 Olympic Games, and the rise of the e-sports ‘digital athlete’.