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Case Study

Netflix, the media-services provider, overcame the negative perception of one of its shows by being proactive before the release of its second season to a global audience.

Case Study

Schwinn Classic Cruiser, a brand of exercise bike, garnered lots of attention from reviewers in the US thanks to its retro approach.

Case Study

Tinder, a mobile dating app, increased app downloads globally by launching interracial couple emojis to highlight its commitment to diversity and love.

Case Study

Arla Foods, a dairy company, communicated the brand's superior taste to its US audience to double its sales and household penetration in six months.

Case Study

Alizila, a news brand from Alibaba, increased its following and sessions on its website by launching a digitally enabled supermarket and video content, demonstrating its knowledge of the Chinese market.

Case Study

Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.

Case Study

Barefoot Wine, a wine brand, promoted its spritzer products to millennials in the US by launching an original song and music video featuring celebrities.

Case Study

Consorzio del Prosciutto di Parma, a manufacturer, launched a site to educate US chefs on the qualities of Prosciutto di Parma (PDP).

Case Study

Helzberg Diamonds, a jewelry retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.

Case Study

Jim Beam, a brand of bourbon whiskey, increased awareness and website traffic among US millennials by launching a spoof AI assistant to decanter its alcohol.

Case Study

FOREO, a skincare brand, increased awareness of its UFO smart treatment mask globally by launching an experiential booth at CES 2018, a technology festival.

Case Study

Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.

Case Study

Elvie, a brand of breast pump, launched its product in the US and UK to increase its SOV from 0% to 58%.

Case Study

Genentech, a Biotechnology company, launched a podcast to engage current and potential Genentech employees and bring science to US audiences in a way it had never been done before.

Case Study

The Suzanne Wright Foundation, a charity for patients with pancreatic cancer, created a documentary film to grab the attention of lawmakers and medical professionals in the US.

Case Study

IHOP, a pancake house restaurant chain, bucked its soft sales trend in the US by rising to the occasion and flipping the script on an age-old breakfast-only story.

Case Study

Campari, an alcoholic liqueur, increased sales across the US by launching a seven-day event that encouraged bars and restaurants to create their own Negroni cocktails and donate the proceeds to charity.

Case Study

TENGA, a global sexual wellness company, increased sales and brand awareness in the US by launching Feel More, a platform that encouraged men to feel more and be unashamed of sex toy use.

Case Study

Hilton, a brand of full-service hotels and resorts, increased brand revenue and consideration in the US by launching influencer-generated video content to showcase its affordable, spacious and fun hotel suites.

Case Study

The Hershey Company, a chocolate and cocoa products company, increased awareness for its KitKat brand in the US by launching an engagement ring box in the shape of a KitKat that revealed a ring when broken.

Case Study

INSIGHTEC, a medical technology company, increased awareness of its neurosurgery treatment for Essential Tremor (ET), in the US by launching a patient reference programme to share stories of how they have helped.

Case Study

Golin, a media company, launched a photographic campaign in the US that discouraged gender discrimination in the workplace by encouraging agencies to bring back women who had left due to prejudice.

Case Study

Janssen Pharmaceutica, a pharmaceutical company of Johnson & Johnson, increased brand awareness in the US by launching an anthem video that helped fight the stigma against mental health.

Case Study

The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

Case Study

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.