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Opinion

New is not always better. Consumers are creatures of habit and often buy into nostalgia, Shutterstock’s Jamie Elden writes.

News

Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the source of an industry’s problems by challengers – can use their scale to address big issues and shift consumer perceptions.

News

That brand purpose needs to be more than just words has become increasingly clear during the pandemic, as Singapore’s Grab has found across its interactions with consumers.

News

These are tough times for vehicle manufacturers in the UK as they grapple with the impact of COVID-19, continued uncertainty about future trade relations with Europe, as well as a growing problem of an ageing demographic for new car sales.

News

Marketers considering a sponsorship deal need to assess a wide range of factors, including their own brand’s equity and the amount of competing clutter, to help determine the right price, an article in the Journal of Advertising Research (JAR) has su

News

As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.

Opinion

Rachel Aldighieri, MD at the DMA, discusses the 2020 DMA Awards’ shortlist and what the judges are looking for from a ‘winning’ submission.

Opinion

As the winner of the 2020 Grand Ogilvy Award, Goodby, Silverstein & Partners was recognized for a breakthrough campaign focused on tackling bias in law enforcement. WARC’s Geoffrey Precourt looks at this initiative, and another breakthrough campaign from the agency’s past.

News

Nissan, the automaker, has improved its marketing agility and seen an uptick in various performance metrics after deconstructing traditional silos in its in-house and agency teams.

Opinion

Audience fatigue and disinterest are a marketer’s worst enemies during a webinar, but there are ways to keep them engaged, argues Shootsta’s Christine Pang.

News

Following an investigation that lasted over a year, the US Justice Department has issued an antitrust lawsuit against Google, claiming the search giant has made it impossible for rivals to compete by making its search engine the default across a rang

News

With consumer behaviour changing fast in a challenging year, the need to strategise for sustainable change has become a critical priority for marketers in Asia; a new WARC report sets out how.

News

UK marketing budgets shrank further in Q3, although at a less drastic rate than in the record-breaking previous quarter, the latest data shows.

News

The Chinese consumer market is facing more challenges than ever before but is also showing signs of recovery and resilience as the coronavirus situation improves, according to a new report from Mintel.

Article

Research by Cannes Lions has found that “lo-fi” content, which does not rely on traditional high-end production values, can have various benefits for marketers.

Article

The 2020 festive season in India provides an opportunity for marketers to make up for some of the losses incurred in the six months of lockdown as consumers look for ways to celebrate.

Article

Provides a novel framework and a structure for generating insight.

Data

An overview of consumer spending plans during the festive holiday season in 2020.

News

Marketers often adhere to a “small-budget fallacy” which causes them to ignore the core principles of effectiveness when building out strategies, according to research presented at Lions Live.

Opinion

As one of the world’s leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving a transformational agenda of equality and transparency. He speaks with WARC’s Anna Hamill on reinventing brands post-COVID, prioritising media transparency, and pursuing accountability on diversity. 

Data

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

News

A campaign by Grey Bangladesh for United Commercial Bank and retail chain Shwapno has won the Grand Prix in the 2020 WARC Prize for Asian Strategy.

News

The value of a brand’s name, its reputation, its associations, often built up painstakingly over decades, seems more relevant than ever as online retailers struggle in a crowded space to find distinction, but in a world in which building them is more

News

With demographic changes over the next 30 years expected to deliver a new multicultural mainstream in the US, the only way for brands to be successful is to understand how to impact growth audiences authentically, says the CEO of UWG.

News

US fashion does not sell well in China – unlike other foreign brands, from Italy, France and the UK, Chinese consumers see US brands as lacking cachet.