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News

Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the source of an industry’s problems by challengers – can use their scale to address big issues and shift consumer perceptions.

News

That brand purpose needs to be more than just words has become increasingly clear during the pandemic, as Singapore’s Grab has found across its interactions with consumers.

News

These are tough times for vehicle manufacturers in the UK as they grapple with the impact of COVID-19, continued uncertainty about future trade relations with Europe, as well as a growing problem of an ageing demographic for new car sales.

News

Marketers considering a sponsorship deal need to assess a wide range of factors, including their own brand’s equity and the amount of competing clutter, to help determine the right price, an article in the Journal of Advertising Research (JAR) has su

News

As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.

Opinion

New is not always better. Consumers are creatures of habit and often buy into nostalgia, Shutterstock’s Jamie Elden writes.

Research Paper

This paper examines the use of augmented reality (AR) to enhance a study into the price perception of products when viewed online as opposed to in the flesh.

Research Paper

GfK Consumer Life, a consumer trend study, and Univision Communications, an American media company, launched a study into shifts in the mindsets of Hispanic consumers in the US and Latin America.

Research Paper

This article considers how understanding the consumer in real-time is a step towards anticipating change.

Research Paper

This paper explores developing chatbots to conduct market research interviews that are simultaneously qualitative and quantitative and can rapidly obtain data at a low cost.

Research Paper

Holcim, a Swiss-based global building materials and aggregates company, implemented a collaborative design strategy to find common patterns in user problems in Argentina and find immediate solutions.

Research Paper

Entel, a telecommunications brand, explored how to devise a personality for its chatbot, which would both align with the brand's image and meet customers' expectations in Chile.

Research Paper

LATAM Airlines Group, an airline holding company, launched a three-stage research programme to provide insights into expected return from investment in CX.

Research Paper

Investigates the paradigm shift regarding LGBTQ people in Mexico over the past two decades and how this is perceived by the LGBTQ community.

Research Paper

Banco do Brasil, an asset management company, designed a series of feedback collection KPIs to offer a personalised customer research experience and improve feedback quality in Brazil.

Research Paper

Belcorp, a manufacturer and distributor of cosmetics and personal care products, and Synapbox, a software company, relaunched Belcorp's Esika brand in Colombia and Peru by carrying out traditional and co-creation research activities to better understand the market before launch.

Research Paper

Explores the topic of sustainable tourism and promotes it as the next big opportunity for Latin America.

Research Paper

This paper considers how market research will change in the coming decade.

Research Paper

Looks at the potential for AI to recommend actions that maximise corporate profits at the expense of making human lives better or worse and possibly excluding, discriminating against, or even endangering entire populations.

Research Paper

Procter & Gamble, a multinational consumer goods corporation, examined if South American consumers are ready for purpose-driven marketing by launching a questionnaire and online panel in the region.

Research Paper

Maru/Matchbox, a market researcher, launched a study of more than 2,500 consumers in Latin America to uncover what consumers think of brand innovations.

Research Paper

ProColombia, the national trade promotion organisation in Colombia, explored the value of establishing an online community of Colombians living abroad and the impact they can have on Colombian exporters.

Research Paper

Havanna, a food company, stepped out of its comfort zone to re-think its business model and value proposition while facing new consumer trends and a transformation in the competitive scenario in Argentina.

Research Paper

This paper examines how central location tests (CLTs) can be adapted to today's requirements by outlining three case studies in the soft drinks category.

Research Paper

Three research agencies in Venezuela joined forces to provide the non-governmental organisation Save the Children with unbiased information to help them deliver their projects.