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Case Study

Mission Foods, a food product supplier, launched a campaign that showed Malaysians the Mission Foods products that go #PerfectTogether with other food items rolled out during Ramadan.

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Abbott, a healthcare company, increased its social presence in Malaysia by launching an unbranded Facebook page to speak to mothers who sought word-of-mouth testimonials.

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CIMB, a bank, used comedy to engage its Malay target audience with funny online videos.

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7-Eleven, the convenience store, stayed relevant with its target audience in Malaysia by launching two social media competitions.

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Little Village, a pre-school in Singapore, created the Brick Book, a series of lesson cards that worked alongside building bricks to help educate children in disadvantaged schools.

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Volkswagen, a car brand, sold twelve cars in 20 minutes in Malaysia thanks to a partnership with e-commerce giant Lazada.

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Tata Salt, a packaged salt brand, increased sales and awareness in India using virtual reality to transport audiences to its factory and show them the journey of how its pure salt is made.

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McDonald's, a fast food restaurant chain, increased sales of its fried chicken product in Malaysia by launching a commercial of people eating chicken and listening to the crunch.

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IPC Shopping Centre, a shopping mall, increased footfall by targeting its philanthropic consumers in Malaysia with Facebook ads.

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Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

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Etika, an FMCG brand, promoted itself as a next generation marketing company by partnering with Marketing magazine and launching personalised copies that put each reader on the front cover.

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Blood Donors India, a blood donor network, launched a platform on Twitter that allowed people in India to tweet their request and receive an instant response from those closest to them, bridging the gap between blood donors and recipients.

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McDonald’s, a fast food restaurant chain, promoted McCafe across Malaysia by creating a branded drama that used a love story between two baristas to educate viewers on the quality of its coffee.

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ŠKODA, an automotive brand, used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

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Philips, the electronics company, tapped into an emerging market in rural India using data to generate INR 40m of incremental business in four months.

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Sunfeast Farmlite, a biscuit brand, encouraged Indian consumers to commit to a healthier lifestyle by launching a gift shop where products were paid for using calories burnt in the gym.

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Wonda Coffee, a coffee brand, broke through advocacy clutter by launching a radio battle between two stations and their followers to sell cans of its coffee in Malaysia.

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Deodorant brand Rexona used an online campaign in Hong Kong to grow market share and increase deodorant use among young men.

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Sprite, a soft drink brand from the Coca-Cola Company, launched an online video and used mobile advertising to target Indian consumers in the hottest climates and encourage them to drink Sprite during the fast in Ramadan.

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Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

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The Coca-Cola Company, a manufacturer and retailer of nonalcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims – sparking brand love throughout Pakistan.

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AIA Vitality, a health program that rewards healthy choices, created a three-week contest featuring brand ambassador David Beckham, encouraging people to take up health challenges and attend its wellness event.

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Taiwan Star Telecom, a telecommunications brand, increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

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Watsons, a health and beauty chain, communicated that being healthy is fun and easy to its consumers in Malaysia.