Lifebuoy: The Story of an Unborn Child - Chamki

This case study describes how Hindustan Unilever's soap brand Lifebuoy attempted to reduce childhood mortality in India, using an online film to promote good hand-washing habits.

Lifebuoy: The Story of an Unborn Child - Chamki

Priyanka Agrawal

Campaign details

Brand: LifebuoyBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaContributing agency: MullenLowe GroupCountry: IndiaIndustries: Bath toiletries, soapsChannels used: Online display, Online video, social mediaBudget: Up to 500k

Executive summary

The absence of basic hygiene is the reason that nearly 6 million children in India die every year before their fifth birthday. In fact, about half of these deaths are estimated to occur because of infectious syndromes, which can be prevented with the simple habit...

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