The CASSIES Awards
Celebrating the effect advertising has on driving advertisers' business
About the Awards
The CASSIES is Canada's premier advertising awards scheme and the only awards focused on the effect advertising has on driving advertisers' business. They are presented by the Institute of Communication Agencies (ICA), Association des agencies de communication creative (A2C) and Association des professionnels de la communication et du marketing (APCM).
The most recent Awards were announced in February 2018 and the winning papers are available to read here on WARC.
Grand Prix
Brand SickKids Foundation
Agency Cossette
Category Strategic Thinking
The Hospital for Sick Children (SickKids) shifted the tone of its advertising to one of strength in order to increase donations.
SickKids’ launched the campaign with online videos, extensive OOH and a rebranded website that allowed donors to specify what they were fighting for.
The campaign raised $57.9m and online revenue rose by 695%.
Gold
Brand Budweiser
Agency Anomaly
Category Long Term Success
Budweiser associated itself with the most intense moments of hockey through an innovative marketing product in Canada.
Brand Ministry of Health and Long-Term Care
Agency BBDO Canada
Category Pivotal Insight
Embracing failure in its marketing helped the Canadian Ministry of Health and Long-Term Care change attitudes towards quitting smoking.
Brand HP Canada
Agency Edelman
Category Brand Content
HP raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.
Brand Canadian Down Syndrome Society
Agency FCB Canada
Category Cause
Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.
Brand Gain (Procter & Gamble)
Agency Leo Burnett
Category Canadian Success on the Global Stage
Imitating a perfume brand helped Gain, the US detergent brand, communicate the scent value of its Gain Flings product and increase sales in the US.
Brand Canadian Tire
Agency TAXI Canada LTD
Category Building Brand Equity
Canadian Tire used a new product designation to see off competition from newer market retailers in Canada.
Silver
Brand Budweiser
Agency Anomaly
Category Building Brand Equity
Brand ATB Financial
Agency ATB Financial
Category Services
Brand Arterra Canada
Agency DentsuBos Montreal
Category Launch of New Product/Service
Brand Sobeys Inc
Agency Gravity Partners Ltd.
Category Seasonal
Brand Aric Guité
Agency Havas Canada
Category Targeting
Brand Nissan Canada
Agency Juniper Park\TBWA
Category Long Term Success
Brand Les Brasseurs du Nord
Agency lg2
Category Underdog
Brand Stonemill Bakehouse
Agency Mass Minority
Category Brand Reawakening
Brand Children's Wish Foundation
Agency Mosaic Sales Solutions
Category Limited Resources
La Grande Guignolée des medias
Brand La Grande Guignolée
Agency Tam-Tam\TBWA
Category Sustained Success
Brand DanoneWave Canada
Agency Publicité TAXI Montréal Inc.
Category Sustained Success
Bronze
Brand Koodo
Agency Camp Jefferson
Category Launch of New Product/Service
Brand Ontario Tourism Marketing Partnership Corporation
Agency FCB Canada
Category Services
Frosterize Your Face on Snapchat
Brand Mac's Convenience Stores Inc.
Agency Giants & Gentlemen
Category Matching Message to Medium
Brand Fisherman's Friend
Agency Giants & Gentlemen
Category Brand Reawakening
Brand Maple Leaf Foods
Agency Havas Canada
Category Launch of New Product/Service
Brand Ontario Ministry of Transportation
Agency john st
Category Cause
Brand Innocence Canada
Agency kbs
Category Cause
Brand Desjardins
Agency lg2
Category Pivotal Insight
Brand Newfoundland Power
Agency m5 marketing communication
Category Sustained Success
Brand Manulife Canada
Agency Mindshare Canada
Category Underdog
The Underscares – The Outlast 2 companion diaper Kickstarter project
Brand Red Barrels
Agency Sid Lee
Category Targeting
Brand Kraft Heinz
Agency TAXI Canada LTD
Category Packaged Goods
Brand Leon's
Agency TAXI Canada LTD
Category Building Brand Equity
