The Coca-Cola Export Corporation: Coke and Edhi (Ramadan) Bottle of Change
Agency Starcom Pakistan
The Coca-Cola Company and Edhi Foundation Collaborated to collect donations during Ramadan – a period of celebration of Muslims.
The brands collected donations through the bottle of change, a revamped iconic coke bottle turned into a donation vehicle.
Donations to the Edhi Foundation increased by almost 60% vs. pre-Ramadan projections and Coca-Cola donated 20 million Rupees to the cause.