The WARC Guide to Planning for Attention

  • Why it matters
  • The value of attention
  • Attention as a measure
  • How brands are using attention to drive ROI

Find out more about our latest guide to Planning for Attention.

Planning for Attention deck

This deep-dive deck into Planning for Attention is exclusively available to WARC subscribers.

Contributing articles


    The power of audio in the attention economy

    Author Cari Kesten
    Company Spotify

  2. Defining the added value of attention measurement

    Author Professor Karen Nelson-Field
    Company Amplified Intelligence

  3. Using attention to scale creative excellence at Mars

    Author Sorin Patilinet
    Company Mars, Incorporated

  4. The new playbook for effective brand experience

    Authors Marc Guldimann and Karl Sjulsen
    Company Adelaide

  5. Attention should be the new table stakes when it comes to media measurement

    Author Jonathan Waite
    Company Dentsu Aegis Network

  1. Paying attention to quality: Investing in the best corners of the internet

    Author Jerry Daykin
    Company GSK Consumer Healthcare Marketing

  2. The attention economy

    Author Joe Marchese
    Company Attention Capital

  3. Co-op: Optimised for attention

    Author Caroline Beesley
    Company Co-op

  4. The value of attention

    Authors Andrew Green and Nicholas Watson
    Company Ipsos

  5. Moving measurement to the eye of the beholder

    Author Robert Wegenek
    Company The Quarterback

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