World Retail Awards
Recognising the very best retailers and retail initiatives across a range of categories.
About the Awards
Launched in 2007, the World Retail Awards have been recognising the very best retailers and retail initiatives across a range of categories for over 10 years.
The most recent Awards were announced in May 2019 and winning cases studies are available to read here on WARC.
Winners
Supercheap Auto: The Best Performing Oils Under The One Roof Campaign 2018
Brand Supercheap Auto
Agency N/A
Countries Australia & New Zealand
Supercheap Auto engaged customers in Australia and New Zealand with a complex and highly dangerous chase sequence that tested trucks and their lubrication.
Replacing motor oil enhances the performance of vehicles, so the campaign communications focused on the 'Best Performing Oils'.
An integrated campaign was launched with TV spots and was supported by social, leading to an 8.25% sales growth.
Brand METRO
Agency Serviceplan
Country Global
METRO established a special day globally to give it extra support and promote its businesses: Own Business Day.
METRO showed portraits of different business owners and raised awareness of their special roles in our lives through the global hashtag, #Loveownbusiness.
The campaign became the talk of the day on International Women's Day, with 384,489 special offers published and over 527,000 visits to the hub.
Entrants
Saudi Telecom Company: Digital day
Brand Saudi Telecom Company
Agency N/A
Country Saudi Arabia
Brand Waitrose & Partners
Agency John Brown Media
Country United Kingdom
Brand Pick n Pay
Agencies John Brown Media
Country South Africa
Hannaford’s My Hannaford Rewards Content Strategy
Brand Hannaford Supermarkets
Agency John Brown Media
Country United States
Brand Waitrose & Partners
Agency John Brown Media
Country United Kingdom
Brand Tryano
Agencies In-house
Country United Arab Emirates
Brand Tyrano
Agency N/A
Country United States
Babyshop: Al Umobuwah – Putting "Mum" into "Parenthood"
Brand Babyshop
Agency FP7/DXB
Country Middle East & North Africa
Brand KFC
Agency Mother London
Country United Kingdom
Brand Public
Agency BBDO Greece
Country Greece
Brand Babyshop
Agency FP7/DXB
Country Middle East & North Africa