Make the most of your ad investment
The all-new WARC Data Premium, with quarterly data, AI-powered forecasts and a new interactive dashboard, is fueled by over 100 trusted partners – including Nielsen, GWI, Kantar and Ipsos – to empower you to get the most from your media investment and help you build strategies that deliver time and time again.
You can find out more, or see it for yourself, here.
Interactive Data
Find what you need before you need it
Visualise, filter and export verified media data and forecasts on the fly with our innovative and easy to use interactive tools.
Query quarterly data across markets, ad formats, product categories, consumer demographics and publishers in a single place, all via an intuitive and easy-to-use chart builder format.
Data Points
Absorb insights fast
Thousands of snackable articles on media spend, costs and consumption across 19 product categories, 90 consumer demographics and over 100 markets – refreshed daily.
Download ready-to-use charts and datasets curated by our team to super power your presentations and analyses.
Global Ad Trends
Stay ahead of the curve
Get closer to market movements with our exclusive bi-monthly reporting series, drawing from the latest thinking from the global advertising industry.
Investment Benchmarks
Use our suite of verified benchmarking data to optimise your media effectiveness and enable best in class execution.
Compare key metrics across 100+ advertisers, 19 product sectors and all major publishers and advertising formats in 100 markets worldwide.
Advertisers
Marketing spend among leading global advertisers.
ROI
Compare your ROI with our database of successful campaigns.
Ad Formats
Investment forecasts at the media and format level across 100 markets.
Media Costs
CPMs and inflation forecasts across key media and target audiences.
Media Owners
Ad revenue, costs and performance metrics for key media owners.
Product Categories
Net advertising spend and forecasts across 19 product sectors.
The HAVE methodology
For over four decades, we have Harmonised, Aggregated, Verified and Evaluated data from more than 100 partners to provide objective and reliable information to the world’s largest agencies, brands, media owners and academic institutions.
Harmonise
We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality.
Aggregate
We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies.
Verify
We verify all data with the source prior to publication and offer detailed supporting documentation for each figure.
Evaluate
We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics.
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.
Navigate your marketing challenges with confidence
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
