WARC Rankings

Discover the ultimate, independent benchmark for marketing

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Celebrating excellence in creativity, media and effectiveness

In an industry that can struggle to defend its place in the C-suite, the WARC Rankings offer an opportunity for marketers to benchmark their work against the best.

We combine the winners’ lists from the industry’s most important global and regional awards shows to establish the annual worldwide league tables.

We offer three rankings:

  • WARC Creative 100
    The world’s most awarded campaigns and companies for creativity

  • WARC Media 100
    The world’s most awarded campaigns and companies for media

  • WARC Effective 100
    The world’s most awarded campaigns and companies for effectiveness

This recognition is a true honor to our entire marketing team and creative partners. It’s amazing to see how all our teams believe that creativity can be a source of competitive advantage.

Fernando Machado
Global Chief Marketing Officer, Restaurant Brands International

WARC Creative 100

#1 Campaign

Burger King’s ‘The Whopper Detour’ by FCB New York

The world’s most awarded campaigns and companies for creativity

The WARC Creative 100 tracks the results of creative award shows around the world and are an independent benchmark for creative excellence.

‘The Whopper Detour’ is ranked #1 campaign. It used mobile location data to lure customers away from the fast food chain’s biggest rival in the US.

WARC Media 100

#1 Campaign

Foxtel’s ‘Monty: The World’s First AI Predictive Commentator’ by Mindshare Sydney

The world’s top campaigns and companies for media

The WARC Media 100 celebrates the best media ideas. It provides an independent benchmark for media excellence.

‘Monty: The World’s First AI Predictive Commentator’ is ranked #1 campaign. It generated paying customers using an AI powered predictive model to forecast live cricket games.

WARC Effective 100

#1 Campaign

Tide’s ‘It’s a Tide Ad’ by Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York

The world’s most awarded campaigns and companies for effectiveness

The WARC Effective 100 tracks the results of marketing effectiveness award shows to create an independent benchmark for excellence in effectiveness.

‘It’s a Tide Ad’ is ranked #1 campaign. It hijacked ads from other brands with a smart TV campaign that ran during the Super Bowl.

What makes me most proud of topping the WARC Creative 100 is that it’s not just one agency or campaign. It’s multiple agencies delivering work for multiple clients across multiple forms and platforms.

David Lubars
Chief Creative Officer Worldwide & Creative Chairman, BBDO Worldwide

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