WARC Prize for Asian Strategy – 2020 Judges
Chair of Judges
Siew Ting Foo – Vice President & Global Head of Marketing Strategy & Planning, Print Category, HP
Siew Ting has two decades of marketing leadership experience across international consumer-goods companies that include Unilever, Mars, Diageo and Fonterra. At HP, she is focused on driving brand relevance and purpose by combining data and emotional connection. Siew Ting’s strong track record has won her many industry awards and she was listed on Campaign Asia’s Power List 2018 of CMOs.
Divya Anand – General Manager, Marketing, APAC, Tata Communications
Having lived and worked across India, Thailand, Sri Lanka and Singapore, Divya has worked across different cultures and agencies to deliver global and successful integrated campaigns in sectors from automotive to tech. In her current role, in addition to driving the reputation mandate, she is also responsible for enabling the regional revenue growth imperative.
Diana Boo – Chief Marketing Officer, Lazada Malaysia
Diana brings extensive digital marketing experience with a proven track record in partnership management and business growth. Before joining Lazada, Diana worked at iflix Malaysia and Brunei and CtrlShift, where she was Head of Publisher Solutions for SEA business for over nine years. Prior to CtrlShift, she held senior roles at BBDO/Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.
Lauren Cadman – Director, Strategic Planning, Mindshare China
Lauren’s seven-year journey at Mindshare started in her native London and has spanned the globe. Now at Mindshare China, Lauren crafts provocative and innovative media strategy for Nike, crafting campaigns recognised by MMA Smarties, ROI Festival, WARC and Festival of Media. Lauren was recognised as Campaign Asia’s Greater China Engagement Planner of the Year in 2019.
Remona Duquesne – Managing Partner, Southeast Asia, the brandgym
Remona has held strategy leadership roles in brand consultancies and creative agencies in New York, Paris and across Southeast Asia, including FutureBrand, Dragon Rouge, MullenLowe and Ogilvy. She excels at navigating the complexities of both human behaviour and corporate landscapes to harness untapped opportunities that impact the bottom line, working for diverse clients, from Unilever to the Singapore Armed Forces.
Judith Field – Chief Marketing Officer, FWD Insurance
Judith has spent more than 20 years in marketing, working across the telco and insurance industries in the APAC region. Prior to joining FWD Life Philippines, Judith held positions that focused on developing capability injection and skilling in marketing strategy and planning, development and deployment of innovative digital solutions and commercialisation of key marketing and customer initiatives across Asia and Australia.
T Gangadhar – President, Growth & Strategy, APAC, Essence
Prior to Essence, Gangadhar was Managing Director, South Asia at MEC. Previously, he served at Sony Entertainment Television in India as Senior Vice President and Head of Marketing for its flagship movies and special events channel, Sony MAX. He has also has been Vice President, Strategic Planning at Lowe Lintas India.
Mark Hadfield – Regional Head of Planning, Iris Worldwide Singapore
Mark works across a range of clients including Guinness, Philips, Samsung and LEGO. He has worked in digital, traditional and integrated agencies as well as being an Associate Lecturer at the University of the Arts London, working with Masters-level entrepreneurial students. He believes in simplicity from complexity and in the power of Participation Brands to take brands and businesses forward.
Chris Iki – Chief Operating Officer, TBWA Japan
After joining TBWA in 2004, Chris was the Global Account Director for Nissan for eight years. He began his career at Wunderman in New York working on the American Express Platinum and Optima Cards. Since then, Chris has worked on clients such as Visa, National Football League, Apple, Gore-Tex and AT&T.
Anil K Nair – Chief Executive Officer, VMLY&R India
Anil helped to build Law & Kenneth Communications into India’s largest independent agency prior to its 2014 merger with Saatchi & Saatchi. Subsequently, Anil was responsible for growing the Saatchi & Saatchi business and integrated practice in India. At Law & Kenneth, his roles involved being CEO of digital, leading strategic planning and managing digital transformation for clients.
Siddhant Lahiri – Senior Planning Director, Leo Burnett Malaysia
Siddhant has worked J. Walter Thompson and DDB Mudra, across categories including FMCG, food, beverages, personal care, OTC products and automobiles. He contributed extensively to the communication strategies for well-known brands from the portfolios of Tata, Pepsi, Unilever, Godrej, Hershey’s, Roche Diagnostics, Parag Foods, Hero Motocorp, and Paras Pharmaceuticals.
Winnie Lee – Head of Planning, Ogilvy Taiwan
Winnie started her career in account management and now focuses on brand and communication planning. She helps various brands shine in Taiwan and China and has built successful strategies for clients such as Wyeth, Volkswagen and Yum!. Her work has been awarded in schemes including the Greater China Effies, the APAC Effies, the WARC Prize for Asian Strategy, and Cannes Lions.
Terence Ling – Head of Strategy, TBWA\Hong Kong
Originally a client-side marketer, Terence has led business and brand strategy on both the client and the agency side. Through TBWA’s Disruption philosophy, his team has helped organisations unlock opportunities at both local and regional level. The IPA, WARC, Effies and AME have awarded his work, consistently recognizing TBWA\Hong Kong as one of Greater China's leading agencies.
Richard McCabe – Regional Strategy Head, McCann World Group
Richard has spent 23 years based in Asia, working on local, regional and global strategic initiatives across the American, European, Middle Eastern and Asian markets. Prior to McCann Worldgroup, he worked with agencies including Publicis, DDB, and M&C Saatchi on brands such as ABN AMRO, Nokia, Dubai Tourism, HSBC, Citibank, ESPN, Burger King, BMW, HP and Heineken.
Dave McCaughan – Chief Strategy Officer, AI.agency
Dave spent three decades with McCann across the region before launching Bibliosexual in 2015, which focuses on the intersection of people, brand and mediums to help build brand stories. In 2016, he helped form the virtual Ai.Agency, which uses AI-based platforms to discover, explore and track the narratives driving behaviour. He also co-hosts the MR Realities podcast looking at research trends affecting marketing.
Denise Ng – Director of Partnerships, PHD China
With over 15 years of digital marketing experience in China, Denise has worked at mobile marketing startups, media ad platforms and advertising agencies, servicing multinational F&B, FMCG, and auto brands in Shanghai. She brings forth a strategic and business approach for PHD’s clients, focusing on media and technology partnerships and innovation.
Christina Peyton – Vice President, Marketing & Growth, APAC, WPP
Christina supports WPP’s vision to drive growth through creative transformation and collaboration, while building a regional marketing engine for WPP. She brings more than 20 years of experience, having worked at Digitas prior to WPP. Before that, she helped brands grow their digital and innovation skills at Hyper Island and was a pitch consultant at the Incorporated Society of British Advertisers (ISBA).
Austin Powers – Strategy Director & Genuine X APAC Lead, Jack Morton Worldwide
Austin is interested in the intersection of brands and popular culture, using this as a platform to create and facilitate meaningful dialogue between brands and audiences, inspire curiosity, ask questions and create connections. Over the years, he has worked with brands including Lucasfilm, Disney, Warner Bros, Unity, Ubisoft, Spotify, BMW, Porsche and Microsoft.
Ekta Relan – National Planning Director, MullenLowe Lintas Group
Ekta is part of the founding team at Mullen Lintas and the strategic force helping Mullen Lintas to become one of India’s top 10 agencies in under two years. She aims to anchor brands at the intersection of commerce, culture and content. She works with clients including Tata Tea, Dabur, Saffola, Havells, Bajaj Avenger, Tata Cliq, Motilal Oswald and HDFC Ergo.
Ruchi Sharma – Creative & Culture Officer, Brands for Humans
Ruchi’s career spans more than two decades, during which she worked in New York, Bangkok, South East Asia, India and Sri Lanka. She has won several international, regional and local awards in creativity and effectiveness, proving that her work resonates equally on both scales. Ruchi has served on many creativity and effectiveness international juries.
Anamika Sirohi – VP Marketing, Amway
Anamika is a marketing leader with extensive experience in building brands and businesses across various multinational and organisations, such as Amway, Nestlé and Dabur. She was featured in the coveted LinkedIn Top Voices list this year and is a regular contributor to publications including Forbes and Fortune. In addition to writing, her other passion is wellness.
Måns Tesch – Chief Strategy Officer, Asia Pacific, Middle East & Africa, Grey
Måns leads strategy for Grey across Asia Pacific, the Middle East and Africa, while serving as the global and APAC integrated strategy lead for WPP’s Team Beacon (Panadol) and Team Amplify (Bose). He’s also the founder of Grey Adventures, an incubator for creative tech start-ups. Prior to Grey, he had strategic leadership roles at Crispin Porter Bogusky, Wieden+Kennedy, Razorfish, Fallon and Lowe.
Karen Thong – Head of Digital Marketing, HSBC
Karen’s current obsession centres on leveraging data and technology to connect with customers and meet business objectives. At HSBC Hong Kong, she is focused on developing digital marketing strategies as well as frameworks and processes that enable marketing, digital and other functions to collaborate and drive outstanding performance.
Kaori Yatsu – Head of Planning, BBDO Japan
Kaori joined BBDO Japan in 2016 as Head of Planning after a stint at McCann Erickson, where she worked on brands including L’Oréal, Nestlé and Coca-Cola and led the development of Walmart Japan’s private label, which won Japan’s prestigious Good Design Award. At BBDO Japan, she oversees strategy for all brands under BBDO Japan such as Mars, Visa, HP and Starbucks.
Alex Zhang – Regional Strategy Director, VCCP
Alex leads VCCP’s strategy remit across APAC – finding home in the mantra of ‘it only works if it all works’. His goal has always been to find growth for clients, the agency, and himself. Alex’s work has been recognised by WARC, Cannes, Spikes Asia, and the Festival of Media, amongst others.