APG Australia Strategy Awards

Rewarding influential thinking that demonstrates the value of strategy

Browse latest case studies

About the Awards

The Account Planning Group Australia (APG) is a key group within The Communications Council. The biennial APG Strategy Awards reward influential thinking that demonstrates the value of strategy.

The most recent Awards were held in December 2016 and all the winning case studies are available to read here on WARC.

Find out more about APG Australia

APG Australia logo


Turning apathy into action

Brand NSW Rural Fire Service
Agency JWT Sydney

NSW Fire

The greats

Brand Art Gallery of NSW
Agency UM

Selected Silver

Challenging Australians to rethink role models

Brand Samsung
Agency iris Sydney

The idea that cost Sportsbet millions

Brand Sportsbet
Agency BMF

Make LEGO the Star of Christmas

Brand LEGO
Agency UM


Selected Bronze

How software innovation helped lift the veil on insurance

Brand NRMA Home Insurance
Agency M&C Saatchi Sydney


Violence against women: Let's stop it at the start

Brand Department of Social Services, Australian Government
Agency BMF and TNS

The Young Men's Project

Brand Youth Focus
Agency Meerkats

Revitalising a brand from the inside out

Brand nbn Co.
Agency BWM Dentsu