Home Partner awards Cannes Creative Strategy Lions

Cannes Creative Strategy Lions 2023

Celebrates breakthrough thinking and transformational problem-solving leading to compelling creative strategy.

Cannes Lions

About the Awards

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The most recent Creative Strategy Lions were announced at Cannes Lions in June 2023 and all the winning cases studies are available to read here on WARC.

Find out more about Cannes Lions International Festival of Creativity.

Indication of charging port in French countryside

Grand Prix

Renault: Plug-Inn

Brand
Renault
Agency
Publicis Conseil, Paris
Country
France

Renault created the Plug Inn app to connect electric vehicle owners to home charging stations across France.

Gold winners

Campaign logo, with woman standing on raft

Grupo Estratégico Pae: Morning After Island

Brand
Grupo Estrategico Pae
Agency
Ogilvy Honduras, Tegucigalpa
Country
Honduras

Non-governmental organisation Grupo Estratégico PAE developed Morning After Island, a physical activation and social media campaign, to overturn a national ban on emergency contraception.

M&M’s on TV news channel

M&M’s: Spokescandies On Pause

Brand
M&M’s
Agency
BBDO New York
Country
USA

Confectionery brand M&M’s made a PR stunt during Super Bowl season to drive sales and conversation in the United States, contributing to record sales.

Body in morgue with open eyes

Partners Life: The Last Performance

Brand
Partners Life
Agency
Special, Auckland
Country
New Zealand

Life insurance company Partners Life ran an arresting TV campaign to grow category interest, brand awareness and consideration in New Zealand.

Classroom scene

Reckitt and Ambitious about Autism: Me, My Autism & I

Brand
Reckitt and Ambitious about Autism
Agency
Havas, London
Country
UK

Stain remover Vanish created Me, My Autism & I, an issue-driven campaign, to promote its reformulated product and grow sales in the United Kingdom.