4 A’s Jay Chiat Awards 2023
Celebrating the contribution of strategy and planning to great ideas.
About the Awards
The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.
The most recent Awards were announced in September 2022 and many of the winning case studies are available to read here on WARC.
Gold
Galaxy Z Flip3 – from girly toy to fitness tool for all
Samsung
Starcom USA / Ogilvy & Mather, Ogilvy / Hogarth Worldwide New York
United States
Samsung redefined its newly launched Flip phone by changing perceptions from being a girly accessory to a game-changing fitness tool for everyone.
An envelope that sealed the fate of women
Ujjivan Small Finance Bank
McCann Worldgroup New Delhi
India
Ujjivan Small Finance Bank turned India’s Shagun Ka Lifafa (a traditional gifting envelope) into a savings account opening form, presented to a woman on her wedding day, to empower women to achieve financial inclusion.
See my skin
Vaseline
Mindshare New York / Edelman
United States
Vaseline launched the world’s most diverse medical image library, See My Skin, to raise mass awareness in the US of the consequences of underrepresented images on darker skin.
Silver
Wear ‘em out store
eBay
Edelman Public Relations
United States
I un-apologize
Annovera Birth Control Ring
Weber Shandwick New York / McCann New York / IProspect New York
United States
Creating a coffee generation in a tea country
Nescafé
McCann New Delhi
India
Nicotine equals
California Tobacco Control Program
Duncan Channon / Acento Advertising Los Angeles
United States
Is that a gummy in your pocket
Ace Valley
Partners + Napier
Canada
Bronze
Long live
Clos du Bois
Ogilvy California
United States
Think ote
Intuit QuickBooks
Alma DDB Florida
United States
Rest in peace, choco taco
Klondike
The Via Agency Portland / Edelman
United States
Vaccines for anti-vax land
Permian Strategic Partnership
Edelman
United States
Honourable Mentions
Shortlist
Reseeding our connection to nature
Air Wick
Havas New York
United States
The real cost of beauty
Dove
Razorfish / Mindshare Worldwide / Edelman
United States
Fixing health insurance. No, really.
Curative
Wongdoody Advertising Seattle
United States
Connecting consumers to a revolutionary everyday product – the Ball Aluminum Cup
Ball Corporation
Quigley-Simpson
United States
Ski for all
Motel 6
Barkley
United States
Launching a product for generation me – new Pizza Hut melts
Pizza Hut
TracyLocke / Spark Communications / GSD&M Austin / 160over90 New York
United States
Bigger than ballet
San Francisco Ballet
BSSP
United States
The world’s first regenerative ad
Tazo
Edelman
United States
Tear the paper ceiling
The Ad Council
Ogilvy New York / Dentsu
United States
Commitment to helping children get to school safely
3M
McCann New York / Ketchum New York / Havas New York
United States