MMA Smarties APAC Awards 2022
Honoring innovation, creativity and success in mobile marketing.
Best in Show
The eKoin
Brand
Heineken Silver
Heineken Silver
Agency
Publicis Ho Chi Minh City
Publicis Ho Chi Minh City
Country
Vietnam
Vietnam
Global beer brand Heineken ran a digital-led omnichannel campaign in Vietnam in 2022 to attract Gen Z consumers and drive sales of its Silver variant.
Best in Show
Shah Rukh Khan My Ad
Brand
Cadbury Celebrations
Cadbury Celebrations
Agency
Wavemaker Mumbai
Wavemaker Mumbai
Country
India
India
Cadbury increased sales, impressions, and engagement for its Celebrations product in India by reminding customers to think of small business owners during Diwali.
Gold
#SearchForChange – Boline Se Sab Hoga
Brand
Google India
Google India
Agency
Lowe Lintas Gurgaon
Lowe Lintas Gurgaon
Country
India
India
100+ cities – 1 hour intercity gifting via Grab
Brand
Grab
Grab
Agency
M&C Saatchi Performance Singapore
M&C Saatchi Performance Singapore
Country
Indonesia / Malaysia / Philippines / Singapore
Indonesia / Malaysia / Philippines / Singapore
Banh mi – job mobility centers
Brand
Viec Lam Tot
Viec Lam Tot
Agency
In-house
In-house
Country
Vietnam
Vietnam
Game Stamina Ka – breaking gender barriers in gaming
Brand
Boost
Boost
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Gamerce
Brand
STING
STING
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
Find your flavour
Brand
Lay’s
Lay’s
Agency
Mindshare Shanghai
Mindshare Shanghai
Country
Greater China
Greater China
Safe ticket home
Brand
Lifebuoy
Lifebuoy
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
Pahlawan – toys that build a nation
Brand
McDonald's
McDonald's
Agency
Leo Burnett Indonesia
Leo Burnett Indonesia
Country
Indonesia
Indonesia
Perk disclaimers
Brand
Cadbury Perk
Cadbury Perk
Agency
Wavemaker Mumbai
Wavemaker Mumbai
Country
India
India
Silk secret messages
Brand
Cadbury Silk
Cadbury Silk
Agency
Wavemaker Mumbai
Wavemaker Mumbai
Country
India
India
Siri-ously in need of a holiday?
Brand
The Whitsundays
The Whitsundays
Agency
Wavemaker
Wavemaker
Country
Australia
Australia
Tantir rong
Brand
Sunlight
Sunlight
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Silver
#SearchForChange – Boline Se Sab Hoga
Brand
Google India
Google India
Agency
Lowe Lintas Gurgaon
Lowe Lintas Gurgaon
Country
India
India
Smashed vanilla cone organic trend
Brand
TikTok / McDonald's
TikTok / McDonald's
Agency
In-house
In-house
Country
Thailand
Thailand
Turning plastic pollution into fashion
Brand
Aquafina
Aquafina
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
Empowering young Filipino changemakers to get dirty for good
Brand
Breeze
Breeze
Agency
Mindshare Taguig
Mindshare Taguig
Country
Philippines
Philippines
Levelling up delivery business to legendary heights with gamification
Brand
BWS
BWS
Agency
In-house
In-house
Country
Australia
Australia
Snack n' play
Brand
CHUCKIE
CHUCKIE
Agency
NuWorks Interactive Labs Pasig City
NuWorks Interactive Labs Pasig City
Country
Philippines
Philippines
Demystifying stock trading through cricket
Brand
Upstox
Upstox
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
2022 TET campaign – a social movement to awake caregivers
Brand
Ensure Gold
Ensure Gold
Agency
Hakuhodo & Saigon Advertising Ho Chi Minh City
Hakuhodo & Saigon Advertising Ho Chi Minh City
Country
Vietnam
Vietnam
Keeping festive stories virtually alive
Brand
Mondelez Kinh Do Mooncake
Mondelez Kinh Do Mooncake
Agency
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Country
Vietnam
Vietnam
Colonel KI's collector cards
Brand
KFC
KFC
Agency
Mindshare Shanghai
Mindshare Shanghai
Country
Greater China
Greater China
Tarot ca phe
Brand
Nescafé
Nescafé
Agency
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Country
Vietnam
Vietnam
Reviews of Hope
Brand
Google Search
Google Search
Agency
Toaster Ltd
Toaster Ltd
Country
Indonesia
Indonesia
Strengthening brand's unique value using karaoke ad units
Brand
Blibli
Blibli
Agency
Wavemaker Indonesia
Wavemaker Indonesia
Country
Indonesia
Indonesia
The family man job hunt
Brand
Amazon Prime Video
Amazon Prime Video
Agency
SoCheers Mumbai
SoCheers Mumbai
Country
India
India
Bronze
#JimBeamBecause
Brand
Jim Beam
Jim Beam
Agency
Toaster Singapore
Toaster Singapore
Country
Asia
Asia
#SwiggyHasItAll
Brand
Swiggy
Swiggy
Agency
M&C Saatchi Gurgaon
M&C Saatchi Gurgaon
Country
India
India
#GoodLuckGirls
Brand
Cadbury Dairy Milk
Cadbury Dairy Milk
Agency
Wavemaker Mumbai
Wavemaker Mumbai
Country
India
India
Cambodia better factories “Su Su Together”
Brand
ILO
ILO
Agency
ADA Jakarta
ADA Jakarta
Country
Cambodia
Cambodia
Cookieclipse
Brand
Cadbury Chocobakes Cookies
Cadbury Chocobakes Cookies
Agency
Wavemaker Mumbai
Wavemaker Mumbai
Country
India
India
Never miss a meal 3.0
Brand
GRAB
GRAB
Agency
In-house
In-house
Country
Vietnam
Vietnam
Millions of firsts
Brand
Grab
Grab
Agency
In-house
In-house
Country
Malaysia / Vietnam
Malaysia / Vietnam
How Mirinda Salted Lemon Soda boosted brand awareness and engagement with fun through gamification
Brand
Mirinda
Mirinda
Agency
Mindshare Bangkok
Mindshare Bangkok
Country
Thailand
Thailand
Instant sales impact and real time shopper insights enabled by Grivy
Brand
MILO
MILO
Agency
Dentsu Jakarta
Dentsu Jakarta
Country
Indonesia
Indonesia
Let your night side rule
Brand
Samsung
Samsung
Agency
Circus Ho Chi Minh City
Circus Ho Chi Minh City
Country
Vietnam
Vietnam
Transforming multiple shades of daring
Brand
Maybelline
Maybelline
Agency
XYZ Saigon
XYZ Saigon
Country
Vietnam
Vietnam
My first rakhi
Brand
Cadbury Celebrations
Cadbury Celebrations
Agency
Wavemaker Mumbai
Wavemaker Mumbai
Country
India
India
Creating fun and beautiful transformations
Brand
Pond's x Cosmo PinkLab
Pond's x Cosmo PinkLab
Agency
Mindshare Taguig
Mindshare Taguig
Country
Philippines
Philippines
Sting up – where I don't live
Brand
Sting
Sting
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
The spiritual followers
Brand
Bitis' Hunter
Bitis' Hunter
Agency
Dentsu Redder Ho Chi Minh City
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Vietnam
Bonakid pre-school 3+ leverages InMobi for commerce to grow in-store purchases
Brand
Wyeth Nutrition
Wyeth Nutrition
Agency
Openmind Philippines
Openmind Philippines
Country
Philippines
Philippines