MMA Smarties APAC Awards 2022

Honoring innovation, creativity and success in mobile marketing.

image of Heineken can

Best in Show

The eKoin
Brand
Heineken Silver
Agency
Publicis Ho Chi Minh City
Country
Vietnam

Global beer brand Heineken ran a digital-led omnichannel campaign in Vietnam in 2022 to attract Gen Z consumers and drive sales of its Silver variant.

Campaign image from Shah Rukh Khan My Ad

Best in Show

Shah Rukh Khan My Ad
Brand
Cadbury Celebrations
Agency
Wavemaker Mumbai
Country
India

Cadbury increased sales, impressions, and engagement for its Celebrations product in India by reminding customers to think of small business owners during Diwali.

Silver

Bronze

#JimBeamBecause
Brand
Jim Beam
Agency
Toaster Singapore
Country
Asia
#SwiggyHasItAll
Brand
Swiggy
Agency
M&C Saatchi Gurgaon
Country
India
#GoodLuckGirls
Brand
Cadbury Dairy Milk
Agency
Wavemaker Mumbai
Country
India
Cambodia better factories “Su Su Together”
Brand
ILO
Agency
ADA Jakarta
Country
Cambodia
Cookieclipse
Brand
Cadbury Chocobakes Cookies
Agency
Wavemaker Mumbai
Country
India
Never miss a meal 3.0
Brand
GRAB
Agency
In-house
Country
Vietnam
Millions of firsts
Brand
Grab
Agency
In-house
Country
Malaysia / Vietnam
How Mirinda Salted Lemon Soda boosted brand awareness and engagement with fun through gamification
Brand
Mirinda
Agency
Mindshare Bangkok
Country
Thailand
Instant sales impact and real time shopper insights enabled by Grivy
Brand
MILO
Agency
Dentsu Jakarta
Country
Indonesia
Let your night side rule
Brand
Samsung
Agency
Circus Ho Chi Minh City
Country
Vietnam
Transforming multiple shades of daring
Brand
Maybelline
Agency
XYZ Saigon
Country
Vietnam
My first rakhi
Brand
Cadbury Celebrations
Agency
Wavemaker Mumbai
Country
India
Creating fun and beautiful transformations
Brand
Pond's x Cosmo PinkLab
Agency
Mindshare Taguig
Country
Philippines
Sting up – where I don't live
Brand
Sting
Agency
Mindshare Ho Chi Minh City
Country
Vietnam
The spiritual followers
Brand
Bitis' Hunter
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Bonakid pre-school 3+ leverages InMobi for commerce to grow in-store purchases
Brand
Wyeth Nutrition
Agency
Openmind Philippines
Country
Philippines