MMA Smarties EMEA Awards 2023

Honoring innovation, creativity and success in mobile marketing.

Best in show
Gold
Silver
Bronze

Best in Show

Adopt a mod

Brand
La Societé Protectrice des Animaux (SPA)

Agency
Havas Play Madrid

Country
France

La Societé Protectrice des Animaux (SPA), a French animal protection NGO, used a game about stray cats to encourage pet adoption by placing real cats in need of adoption in the game.

MMA Smarties EMEA Awards 2023

Best in Show

Adopt a mod

Gold

A SuperFresh journey with Refika Birgül

Superstar Ravi

DOOH campaign – the power of data-driven targeting

Be fearless

Crafting customer-centric connections, one data-driven campaign at a time

Beautiful when clean project

Commit to nothing

Domino's Effect

Dünya Dondurma Günü

FısssTık

Ruhun Doysun chatbot

Mobile application

Bright sides

Select your solo, wipe and pass

The grillmasters are hitting the field

Tires to roads

Türkiye's most visited asset management company website

What the Fanta

There is no better

Silver

Prime Day

Murda klip

Breaking barriers – inclusive advertising campaign powered by AI

Real-time micro location-based personalized communication campaign

Cream spray ultra degreaser lemon

More ways to win

Wrap hacking

Drones versus desertification

DStv assist

FluTV – Kaçınılan Sorulara Tatmin Edici Cevaplar

Maximizing Unilever home care brand sales on Hepsiburada with full funnel TikTok approach

Yaz Donemi Bolgesel Iletisim

Scratch card game

Re-launch campaign

The refreshing game changer

Samsung data usage in programmatic out of home

Bronze

Unleashing power of conversational sales

Albany Kasi heroes

Bartering deal

Consideration uplift

Beyond dreams

#RootCareForHairloss

Cool lime base – more than it looks

Elidor generative AI based solidarity monument

Geotargeting tailored for sales channel convenience

EcoAnxiety

Micro soccer – unlocking the power of connected brands

Bizim Çiftçilerimizden Bizim Topraklarımızdan (From Our Farmers, From Our Soil)

The reward

Signal x smiles are beautiful in every way with the Weblink technology used for the first time

Who would throw away a brand new slide?