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MMA Smarties Indonesia Awards 2023

Honoring innovation, creativity and success in mobile marketing.

Image of limited edition Blackpink Oreo packs

Best in Show

BlackPink in your Oreo
Brand
Oreo
Agency
Leo Burnett Group Indonesia Jakarta
Country
Indonesia

Oreo partnered with leading K-pop music group BlackPink to launch a three-phase, multi-channel campaign with a limited-edition product drop to grow audience and sales in indonesia.

Gold

Undercover ads
Brand
Oreo
Agency
Leo Burnett Group Indonesia Jakarta
Country
Indonesia
Winning back to school with KidzStation.Asia
Brand
Mitra Adiperkasa
Agency
Performics Mumbai
Country
Indonesia
Challenging mom-shaming and redefining motherhood in Indonesia
Brand
DANCOW FortiGro
Agency
Dentsu Jakarta
Country
Indonesia
Repositioning delivers with hyper-relevant communications
Brand
Lactogrow
Agency
Smartly.io Helsinki
Country
Indonesia
#TibaTibaTenang
Brand
BCA mobile
Agency
Future Creative Network Jakarta
Country
Indonesia
Upside down to uptake
Brand
Bear Brand
Agency
Dentsu Jakarta
Country
Indonesia
On the road to rejuvenation – how Bear Brand leveraged the power of contextual location during the Mudik period
Brand
Bear Brand
Agency
Dentsu Jakarta
Country
Indonesia
The saving simulator
Brand
GrabUnlimited
Agency
Grab Jakarta
Country
Indonesia
Take the wrinkles out of your life
Brand
Grab
Agency
Grab Jakarta
Country
Indonesia
Winning kids' nutrition
Brand
Frisian Flag Milky
Agency
mSix&Partners Jakarta
Country
Indonesia
Bruntusan gone, hijab on
Brand
POND'S
Agency
Mindshare Jakarta
Country
Indonesia
When audio delivers – a unique karaoke-like ad to ensure OVO's adoption on Grab
Brand
Grab
Agency
M&C Saatchi Jakarta
Country
Indonesia
Building stronger roots in the holy month
Brand
Unilever
Agency
Mindshare Jakarta
Country
Indonesia
#JadiWise
Brand
PT Bank
Agency
Ambilhati Jakarta
Country
Indonesia
Spreading love, creating impact – the 'speak up for love' story
Brand
Unilever
Agency
Mindshare Jakarta
Country
Indonesia
Financial fitness gym
Brand
OCBC
Agency
Dentsu Jakarta
Country
Indonesia
Telkomsel DigiAds collaboration bringing digital access to all
Brand
Samsung
Agency
Mindshare Jakarta
Country
Indonesia
Empowering smiles with #KonsultasiGigiSekarang
Brand
Pepsodent
Agency
Mindshare Jakarta
Country
Indonesia
Voice of the voiceless
Brand
Global Digital Niaga
Agency
Wavemaker Jakarta
Country
Indonesia

Silver

Voice it out
Brand
Google
Agency
Toaster Singapore
Country
Indonesia
Merries – the mobile-first journey to diaper dominance
Brand
KAO
Agency
Leverate Group Jakarta
Country
Indonesia
Winning football fans over during the FIFA World Cup season
Brand
Coca-Cola
Agency
Mediacom Jakarta
Country
Indonesia
Untranslated Ad
Brand
McDonald's
Agency
Leo Burnett Jakarta
Country
Indonesia
MyM Rewards – no tricks. Just treats.
Brand
McDonald's
Agency
Leo Burnett Jakarta
Country
Indonesia
The failed cooking project
Brand
ABC Soy
Agency
Leo Burnett Jakarta
Country
Indonesia
Optimizing hybrid strategy to make a seamless experience of Biznet expansion across Indonesia
Brand
Biznet
Agency
STEB Asia Bali
Country
Indonesia
#MoltoPemersatuPasutri
Brand
Unilever
Agency
Mindshare Jakarta
Country
Indonesia
Fueling your Mudik journey – conquer the road with Nescafe!
Brand
Nescafe
Agency
Dentsu Jakarta
Country
Indonesia
From dropout to sold-out
Brand
Blibli
Agency
Wavemaker Jakarta
Country
Indonesia
#PesanUntukBerbagi
Brand
Grab
Agency
M&C Saatchi Jakarta
Country
Indonesia
30th Anniversary – #Wall'sHappyJingle
Brand
Wall's
Agency
Mindshare Jakarta
Country
Indonesia
Bersama Lebih Bermakna
Brand
Wardah
Agency
PHD Media Jakarta
Country
Indonesia
Nyala "Daripada Nyalahin Mending Nyalain"
Brand
OCBC
Agency
Dentsu Jakarta
Country
Indonesia
Smelling good vs. looking good – AXE's mini market promotions
Brand
AXE
Agency
Mindshare Jakarta
Country
Indonesia
Multi-player battle – Raja Galaxy
Brand
Samsung
Agency
Mindshare Jakarta
Country
Indonesia
Smile to unlock – e-commerce discounts meet joyful engagement
Brand
Global Digital Niaga
Agency
Wavemaker Jakarta
Country
Indonesia
Miracles conditioner – no more Setengah
Brand
Pantene
Agency
EssenceMediacom Jakarta
Country
Indonesia
Rock the shopping cart
Brand
Lazada
Agency
EssenceMediacom Jakarta
Country
Indonesia

Bronze

Ramadan – playable ad
Brand
Blibli
Agency
AnyMind Group Jakarta
Country
Indonesia
Feast Pop – AR mouth detection game
Brand
Wall's
Agency
AnyMind Group Jakarta
Country
Indonesia
Multi-channel campaign inspires gen-z Indonesians to clear their heads of stress
Brand
CLEAR
Agency
Mindshare Jakarta
Country
Indonesia
Constibeat Kpoop
Brand
Dulcolax
Agency
PHD Media Jakarta
Country
Indonesia
Weaving Scent-sational Ramadan Micro Moments
Brand
Downy
Agency
Dentsu Jakarta
Country
Indonesia
Energy Nusantara – celebrating and preserving traditional Indonesian sports
Brand
Milo
Agency
Wunderman Thompson Jakarta
Country
Indonesia
v27 Series with TikTok
Brand
Vivo
Agency
PHD Jakarta
Country
Indonesia
We skincare about you
Brand
Kiehl’s
Agency
Wavemaker Jakarta
Country
Indonesia
Uniting coffee lovers around the World Cup
Brand
Nescafe
Agency
Dentsu Jakarta
Country
Indonesia
The dawn of a new era in remarketing with personalisation
Brand
Blibli
Agency
Wavemaker Jakarta
Country
Indonesia
Winning local battle in central Java region
Brand
AQUA
Agency
Wavemaker Jakarta
Country
Indonesia
Hijacking the World Cup
Brand
Feast Pop
Agency
Mindshare Jakarta
Country
Indonesia
From fear to honor – embracing heat & sweat
Brand
Pride
Agency
McCann Jakarta
Country
Indonesia
Where connections converge
Brand
McDonald's
Agency
Omnicom Media Group Jakarta
Country
Indonesia
Music KPOP craze enabled by Grivy
Brand
Coca-Cola
Agency
WPP OpenX Jakarta
Country
Indonesia
#SetiapUBeriKebaikan
Brand
Unilever
Agency
Mindshare Jakarta
Country
Indonesia
Unleash greatness
Brand
VUSE Indonesia
Agency
EssenceMediacom Jakarta
Country
Indonesia
Kembali untuk Mengulang #Serunya
Brand
IM3
Agency
PHD Media Jakarta
Country
Indonesia