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MMA Smarties Vietnam Awards 2023

Honoring innovation, creativity and success in mobile marketing.

BlackPink in your Oreo campaign image

Best in Show

BlackPink in your Oreo
Brand
Oreo
Agency
Leo Burnett Group Indonesia Jakarta
Country
Indonesia

Biscuit brand Oreo partnered with leading music group BlackPink to create a three-phase, multi-channel campaign to grow audience and sales.

Gold

The BIG CAT that brings you BIG LUCK
Brand
Techcombank
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Galaxy Z Flip4 /Z Fold4 – curate your flex mode
Brand
Samsung
Agency
Cheil Ho Chi Minh City
Country
Vietnam
Digitalising Vietnam’s farm-to-door supply chain
Brand
GrabConnect
Agency
In house
Country
Vietnam
Hyaluronic Acid (Ha) Revitalift livestream marathon
Brand
L'Oréal
Agency
Starcom
Country
Vietnam
Beating the heat with context and content
Brand
The Coca-Cola Company
Agency
WPP Open X / T&A Ogilvy Ho Chi Minh / EssenceMediacom Ho Chi Minh City
Country
Vietnam
Programmatic marketing to the MAX
Brand
Vo Lam Truyen Ky MAX
Agency
Innity Software and Advertsing Company
Country
Vietnam
Travel bravely
Brand
Grab and Google
Agency
In house
Country
Vietnam
Lucky twist
Brand
Oreo
Agency
MMS Communications Ho Chi Minh City / Leo Burnett Worldwide
Country
Vietnam
Crystal rave
Brand
Tiger
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
2PM positive ride
Brand
Berocca
Agency
EssenceMediacom Ho Chi Minh City
Country
Vietnam
Masterbrand Tet 2023 – 63 is 1
Brand
Bia Saigon
Agency
EssenceMediacom Ho Chi Minh City
Country
Vietnam
"Quiet” nature regenerates your "loud" life
Brand
Nestlé
Agency
Mindshare Ho Chi Minh City
Country
Vietnam
Di-tox
Brand
Nescafe
Agency
Publicis Worldwide / MMS Communications Ho Chi Minh City
Country
Vietnam
Personalization with real-time data
Brand
Vietjet
Agency
PMAX Ho Chi Minh City
Country
Vietnam
Soju infused lager launch – Asian explosion in a bottle
Brand
Tiger
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
Sống Mới Với Cũ
Brand
Chợ Tốt
Agency
In house
Country
Vietnam
Fighting back period stigma – bloody awesome series
Brand
Kotex
Agency
Mindshare Ho Chi Minh City
Country
Vietnam
MYNAME promocodes
Brand
Grab
Agency
In house
Country
Vietnam
Every flaw is a 10
Brand
Maybelline
Agency
XYZ Saigon
Country
Vietnam

Silver

Rimula – ride on father, ride on children
Brand
Shell
Agency
EssenceMediacom Ho Chi Minh City
Country
Vietnam
Vu Lan campaign
Brand
Ensure Gold
Agency
Hakuhodo & Saigon Advertising Ho Chi Minh City
Country
Vietnam
From gems to silver
Brand
Heineken Silver
Agency
MMS Communications Ho Chi Minh City
Country
Vietnam
How La Vie 19 liters transforms its business model
Brand
La Vie
Agency
WPP / Mindshare Ho Chi Minh City
Country
Vietnam
How a remake game rises to mobile domination
Brand
Kiem The Originnovation
Agency
In house
Country
Vietnam
How The Masked Singer Vietnam successfully vocalized VIB’s brand message and enriched its customers' experience
Brand
Vietnam International Bank
Agency
TKL Ho Chi Minh City
Country
Vietnam
A space to speak yound mind
Brand
Vietnam Airlines
Agency
Novaon Digital Hanoi
Country
Vietnam
Defeating cyber bad friends together
Brand
Google
Agency
Dentsu Creative Ho Chi Minh City
Country
Vietnam
Beyond speedy delivery. Because you need more
Brand
GHTK
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Highlands Coffee treats after every Grab ride
Brand
Grab
Agency
In house
Country
Vietnam
Turning around a beer brand by not acting like a beer brand
Brand
Bia Saigon Chill
Agency
Ogilvy Ho Chi Minh City
Country
Vietnam
Raising the bar 11x on Lifetime value
Brand
Pernod Ricard
Agency
Dentsu Creative Ho Chi Minh City
Country
Vietnam
Cancel proof
Brand
Heineken Silver
Agency
MMS Communications Ho Chi Minh City / Leo Burnett Worldwide
Country
Vietnam
A step forward
Brand
Biti's
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Igniting the agricultural revolution
Brand
Bayer
Agency
Carnival Ho Chi Minh City
Country
Vietnam

Bronze

From PROMO to FOMO
Brand
Coca-Cola
Agency
WPP Open X / T&A Ogilvy Ho Chi Minh
Country
Vietnam
Choose La Vie – your 30 years of natural goodness and more
Brand
La Vie
Agency
Mindshare Ho Chi Minh City
Country
Vietnam
Galaxy S23 make your epic moments more desirable
Brand
Samsung
Agency
Starcom / MMS Communications Ho Chi Minh City
Country
Vietnam
Driving high-end results with high-impact ads
Brand
TenMax and Audi
Agency
In house
Country
Vietnam
Enjoy the moment – painting AI dreams
Brand
Dulux
Agency
Carnival Ho Chi Minh City
Country
Vietnam
Powderfilled campaign
Brand
Alpenliebe
Agency
Wavemaker
Country
Vietnam
Festive 2023 – the cultural leap of an out-cider
Brand
Strongbow
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
The bank for the "why not?" generation
Brand
Techcombank
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Galaxy A – the ungaming gaming campaign
Brand
Samsung
Agency
MMS Communications Ho Chi Minh City / Leo Burnett Worldwide
Country
Vietnam
Building the #1 serum
Brand
L’Oreal Paris
Agency
Starcom / MMS Communications Ho Chi Minh City
Country
Vietnam
Casa
Brand
Techcombank
Agency
WPP
Country
Vietnam
Fanta limited edition launch – the most unexpected collaboration ever
Brand
Mentos
Agency
Wavemaker Ho Chi Minh City
Country
Vietnam
Thuong Minh Mot Ti, Cho Doi NHU Y
Brand
Generali
Agency
Dentsu X Ho Chi Minh City
Country
Vietnam
Chinh Nu 2.0
Brand
L'Oreal
Agency
Starcom / MMS Communications Ho Chi Minh City
Country
Vietnam
Go ahead stronger, together
Brand
Ensure Gold
Agency
Publicis Worldwide / MMS Communications Ho Chi Minh City
Country
Vietnam