MRS Awards

Celebrating research's ability to drive innovation and deliver results

Browse latest case studies

About the Awards

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.

The most recent Awards were announced in December 2019 and all the winning case studies are available to read here on WARC.

Find out more about MRS

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Grand Prix

MS Society

The real why and the hidden who: Fixing the weak links in how we measure personality

Brand N/A
Award category Grand Prix

Ogilvy and Kantar created a completely new instrument that decodes individuals at scale, using a series of proven behavioural science lenses.

The lenses decode personality traits, cultural cognition and cognitive styles to reveal the real 'why' and 'who' aspects of individuals – the drivers of, and barriers to, behaviour change.


BT Plus: Getting BT back in the game

Brand BT
Award category JApplications of Development

Shell Lubricants qualitative segmentation study

Brand Shell
Award category Business-to-Business Research

Unilever: PDC Comparative Language Analyser

Brand Unilever
Award category New Consumer Insights

Business banking switch - business unusual for RBS

Brand RBS
Award category Financial Services Research

Macmillan Cancer Support: A truly sector-leading approach to insight management

Brand Macmillan Cancer Support
Award category Insight Management

BBC World Service: Fake News – Addressing the global disinformation problem

Brand BBC World Service
Award category International Research

A three-part insight strategy to optimise Tesco’s trade driving print

Brand Tesco
Award category Jeremy Bullmore Award for Creative Development Research, 2019

Identifying and measuring the Fluent Device

Agency System1 Research
Award category Media Research

Public Health England’s Be Clear on Cancer Campaign

Brand Public Health England
Award category Public Policy/Social Research

Asahi: Combining cultural insights and AI to solve the “mystery” of modern Japanese-ness

Brand Asahi
Award category Virginia Valentine Award for Cultural Insights

Selected Finalists

Bayer: The Patient Empathy Workshop

Brand Bayer
Award categoryHealthcare Research

Barclays UK: Customer Experience research programme

Brand Barclays UK
Award category Insight Management

#ShowUs for Dove

Brand Dove
Award category International Research

The Power of Pledging: Helping Cancer Research unlock the potential of legacies

Brand Cancer Research
Award category Jeremy Bullmore Award for Creative Development Research