WARC Awards

The WARC Awards programme was replaced by the WARC Awards for Effectiveness in 2021.

View the WARC Awards for Effectiveness


The WARC Awards programme is a search for next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and mastering new techniques to deliver business results for clients.

It will reward best-in-class Social Strategy, Content Strategy, Innovation and Brand Purpose initiatives through four categories:

Effective Social Strategy

Effective Content Strategy

Effective Use of Brand Purpose

Effective Innovation

The Awards are free to enter and open to entries from any country and communications discipline. There is a $40,000 prize fund for the winning papers, spread across the four categories, i.e. $10,000 per category.

The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix, for the best overall paper, will receive $7,000. We will also present three $1,000 Special Awards that recognise specific areas of excellence.

Talk and sense come to life with readable data and real results. This is what these awards are about.
Ivan Pollard

Ivan Pollard, Chair of the Brand Purpose judging panel in the 2020 WARC Awards
Global Chief Marketing Officer, General Mills

Entry details

Why enter?

  • Free to enter
  • Your entry could earn you a share of the $40,000 prize fund
  • All winning entries will be published and promoted on warc.com
  • Grow your personal and company reputation within the industry
  • Open to subscribers and non-subscribers of WARC

How to enter


Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies