WARC Awards for Media: Best Use of Data

About

The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.

The deadline for entries was 5pm GMT 22 Sept 2021. The winners, announced on January 5th 2022, can be found below.

Read the Entry Kit Download the Entry Form

Find inspiration

Grand Prix

Personalising danger

Personalising danger

Personalisation Award
Brand
Water Safety New Zealand
Agency
FCB New Zealand
Advertiser
Water Safety New Zealand
Market
New Zealand

Water Safety New Zealand fused historical, real-time and future data to build a predictive model based on water danger zones and reduced deaths from drowning among its male target group to zero.

The organisation discovered that instead of predicting its target audience's behaviour, it needed to uncover the hotspots where the location, weather, tides and behaviour of the individual intersect and put men in danger of drowning.

The campaign reached 95% of its target group and achieved zero deaths.

Gold

Bringing entertainment home

Bringing entertainment home

Brand
Warner Bros. UK Distribution
Agency
PHD UK
Advertiser
Warner Bros. UK
Market
United Kingdom

Warner Bros used real-time streaming data from Amazon Prime to boost digital purchases of titles from its Home Entertainment catalogue during lockdown in the UK.

Winning retail search

Winning retail search

Brand
adidas
Agency
MediaCom
Advertiser
adidas
Market
Asia (general region)

adidas grew e-commerce sales by almost 80% across APAC though a Google partnership that added price extensions to the brand's search results.

Delay your way

Delay your way

Data-Driven Insight Award
Brand
Burger King
Agency
MullenLowe US
Advertiser
Burger King
Market
United States

Burger King grew app downloads and sales in the holiday period with geo-targeted ads at US airports offering a free burger to travellers whose flights had been delayed.

Silver

Bronze

Shortlist

2021 Judges

A judging panel of industry experts, chaired by Siew Ting Foo, Chief Marketing Officer, Greater Asia, HP, will be reading the entries.

The WARC Awards for Media recognise the role of data in effective communications. With its applications increasingly expanding – from real-time executions to audience segmentation and contextual targeting – I look forward to celebrating uses of data that stopped consumers in their tracks and connected with them meaningfully.
Siew Ting Foo

Siew Ting Foo, Chair of the Judges, WARC Awards for Media 2021
Chief Marketing Officer, Greater Asia, HP

Special Awards

Personalisation Award

for the best example of a campaign that used data to segment effectively

The Attribution Award

for the best example of a channel attribution model

Data-Driven Insight Award

for a campaign where data helped to identify the right audience at scale

Previous winners

COVID Booking Engine

There were 17 winning case studies in the 2020 competition, with Specsavers: COVID Booking Engine, through Manning Gottlieb OMD, taking the Grand Prix.