WARC Awards for Media: Effective Use of Tech
About
The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.
The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.
The deadline for entries was 5pm GMT 22 Sept 2021.
Grand Prix
Undercover avatar
L'Enfant Bleu
Havas Sports & Entertainment
L'Enfant Bleu
Europe (general region)
L'Enfant Bleu created an in-game confidante to enable children to speak out about abuse.
L'Enfant Bleu harnessed the power of Fortnite, a game hugely popular with young people, inserting an undercover avatar to allow them to confide their concerns without arousing the suspicions of their abusers.
Gold
Ring king
Burger King
MullenLowe US
Restaurant Brands International
United States
Burger King literally rang the changes in the US with a doorbell camera activation that boosted awareness of its home delivery service.
Touch
Similac
MediaCom Connections Tel Aviv
Abbott Labs
Israel
Similac turned to touch to help boost sales by becoming mums' brand of choice in Israel.
Silver
Ok Google, eat a 5 Star
Cadbury 5 Star
Wavemaker India, Ogilvy India
Mondelez India Pvt. Ltd.
India
Fountains (Hayrat)
Finish
Havas Turkey
Reckitt Benckiser
Turkey
Robbie keeping families connected
Triple-S Advantage
RosadoToledo&
Triple-S Management
Puerto Rico
Yes, we're open!
McDrive
OMD Germany
McDonald's
Germany
Bronze
Lighting up Guangzhou
Lincoln
Mindshare China
Ford
China
Yili X Xiaomi's smart vending machine
Yili
Mindshare China
Yili
China
A(I)ttack of the killer tomatoes
REWE
OMD Germany, AdAlliance GmbH
REWE Group
Germany
Yili QQ Star X Discovery's Kenyan safari
QQ Star
Mindshare China
Yili
China
Virtual beauty commerce revolution
L'Oréal Malaysia
Wavemaker Malaysia
L'Oréal Luxury Division
Malaysia
Disappearing influencers
Munchee
Wavemaker Sri Lanka
Ceylon Biscuits
Sri Lanka
Storeboost campaign
Nespresso
StoreBoost, JCDecaux
Nestlé
United Kingdom
Shortlist
Driving Surf Antibac relevance during the pandemic
Surf
Mindshare Philippines
Unilever Philippines
Philippines
Fiat Egea Cross 3D
Fiat
People Communications
Fiat Chrysler
Turkey
The wheel of progress
Active Wheel 2in1
MullenLowe Lintas
Unilever India
India
From battle to bottle – Clear China's esports breakthrough
Clear
Mindshare China, Unite China
Unilever
China
How to create a new brand communication channel in 2 weeks
Kärcher
Wavemaker Russia
Kärcher Ltd
Russian Federation
Protect the protector
Castrol
Mindshare China
BP
China
In-game mobile strategy delivers more than Brainfreeze
7-Eleven
PHD Media
Seven & I Holdings
Australia
2021 Judges
A judging panel of industry experts, chaired by Rajoielle Register, Head of Global Brand Experiences, Ford Motor Company, will be reading the entries.
Technology’s role as a catalyst for progress and a force for good is increasingly growing in the advertising industry, as more and more brands embrace tech innovations within their comms. I am honoured to chair this WARC Awards for Media category and look forward to rewarding breakthrough tech-driven work.
Head of Global Brand Experiences, Ford Motor Company
Special Awards
Early Adopter Award
how a brand successfully embraced a new platform
Most Scalable Idea Award
for a tech-led idea with the scope to make an impact within its sector and, potentially, beyond
Platform Pioneer Award
how a brand found an innovative and effective way to use an existing platform
Previous winners
There were 16 winning case studies in the 2020 competition, with Pantene: BrA.I.ds of Strength, through MediaCom Connections Tel-Aviv, Stern Ariely Saar PR, taking the Grand Prix.