Avoiding traditional TV content in favour of streaming is a method preferred by 15% of consumers. This is according to AudienceProject's survey of over 16,000 internet users across six European markets and the United States in Q3 2019.
This trend is most popular in the United States, where 21% of respondents say they don't watch linear TV but do stream or download content. Germany and Finland place last, although both are at or above one-tenth at 11% and 10% respectively.
This strategy of avoiding traditional TV is particularly popular for 15-25 year olds, where the average rises to...