2020 ANA/AIMM annual report on diversity in the marketing industry

Annual report on gender and ethnic representation in marketing from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, based on surveys of gender and ethnic diversity among CMO and CMO equivalents, the overall ANA membership, and the US-based marketing departments of 40 ANA board and other member companies.
  • While each group surveyed showed progress in terms of having a relatively even split between genders, there is still major work to be done when it comes to diversity, and this data is very similar to the findings from the 2018 and 2019 reports.
  • The number of female CMOS and CMO equivalents has grown from 45% in 2018 to 52% in 2020, but only 12% of top marketers come from ethnically diverse backgrounds, and this figure barely differs from prior studies.
  • Diverse representation in top roles skews more positively toward Asians, who make up 8% of senior level positions while...

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