30% of consumers are considering a Disney+ subscription

An overview of consumer interest in a Disney+ subscription and the effect on other video-on-demand platforms across six European markets and the United States.

Disney+ poses a significant challenge to the subscription video-on-demand market, according to the latest research from AudienceProject. In a survey of over 6,000 internet users across six European nations and the US in Q4 2019, 30% said they may subscribe.

Across all seven markets, at least one-fifth of respondents are considering a subscription. Interest is highest in the US, at 43%. This shows a high demand even before the service has launched – it's currently only available in the United States, Canada and the Netherlands.

As a result, Netflix is under pressure. Among those considering a Disney+ subscription,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands