67% of Ramadan shopping occurs two weeks prior

An overview of Indonesian consumer activity during and in the weeks before Ramadan.

Most Ramadan shopping in Indonesia occurs two weeks before the season, according to the latest research from mobile marketing platform InMobi. In their survey of mobile users in Indonesia, 67% make Ramadan purchases two weeks or earlier.

Food and groceries is a particularly popular product to purchase, with 85% of Indonesian mobile users planning to buy. Clothing (67%) and home appliances (62%) also prove popular.

Personalised advertising is most likely to influence purchase decisions, according to 40% of Indonesian mobile users. For example, Unilever Indonesia created 300 contextual bumper ads that led to an 1.6% increasein...

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