7-Eleven Taiwan: Rhythm of Love Wall

7-Eleven, the international convenience store chain, increased charitable donations in Taiwan by challenging the assumption that giving small amounts is stingy.

Campaign details

Advertiser: 7-ElevenBrand: 7-ElevenAgency: ADK TaiwanCountry: Taiwan

Campaign Summary

In Taiwan, many people are used to measuring good deeds by the donation amounts. And that caused people to feel embarrassed to donate small change they have in their pocket. As a result, the donation for the non-profits-group has not been significantly increased. 7-Eleven Taiwan has been fundraising for many charity groups for years, and wants to find an innovative way to draw peoples' attention when they walk into the store – also through its great advantage with owning 5000 stores across Taiwan...

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