Executive summary
The job of showcasing ALDI's quality at Christmas is never done. People can't quite believe it's that good at that price.
In 2019, we shifted from catering for unexpected drop-ins to being at the heart of the epic Christmas feast. Centre-stage not back-up. An unapologetic catalyst for generosity.
We harnessed magic in the face of logic, emotionally connecting and reflecting the Christmas 'miracle' of the never-ending ALDI ham. A truth we could all relate to and a magical story we could all be swept up by, delivering ROI in a matter of weeks and beating our own...