NRMA Insurance: Every home is worth protecting

NRMA, an insurance brand, significantly boosted its brand value within months in Australia with is campaign Every Home Is Worth Protecting.

Executive summary

Nothing matters more than the feeling of security you get from your home. But, with 38% of households uninsured, plenty of Australians failed to see the value in protecting that feeling with home insurance.

With an inspirational message 'Every Home Is Worth Protecting', built on a distinctive act of Help that protected the homes of the most vulnerable Australians – our iconic Koalas – NRMA Insurance rose above the category comedy show, driving the biggest quarterly sales increase in history.

'Koala' broke all records, becoming NRMA Insurance's most successful home insurance campaign ever.

Challenge, objectives and strategy

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Insights Team
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