Bang & Olufsen Brand Experience

Bang & Olufsen, a high-end luxury Danish consumer electronics company, re-launched its website with a new design to increase sales and convey its luxury branding.

Campaign Purpose

Bang & Olufsen have nurtured and refined their brand over 100 years of unique design heritage. But the richness of the brand wasn't being championed digitally.

At the start of our pitch presentation in April 2018, Henrik Clausen, President and CEO of Bang & Olufsen, made the brief crystal clear:

"Our brand remains the foundation of the company... We have to find a way to unlock its value across the entire customer experience."

Henrik's words have stayed with us throughout an amazing, truly collaborative journey, culminating in the launch of www.bang-olufsen.com— combining strategy, creative, technology, data...

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