DNB: New national emergency number - 114

DNB, the Norwegian bank, increased animal insurance sales by launching a multimedia campaign alongside a petition in dog parks that called for an emergency phone number for pets in distress.

Campaign Purpose

Situation:

DNB is Norway's largest bank, but their added role as an insurance company is lesser known. Despite being rated the number one insurer for cats and dogs, the sales did not match up. Brief: Increase sales by making DNB animal insurance more well-known for all animal owners in Norway

Insights:

We found that the existing rational communication around pet insurance missed something important - that the target audience of animal owners saw their pets as part of their own family. Through a nationwide survey, we discovered a disturbing insight: 9 out of 10 Norwegian pet owners don't...

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