Kronans Apotek: Jr. Forecast

Kronans Apotek, a pharmacy brand, increased sales of its sun protection products among parents in Sweden by launching a social media targeting campaign that produced personalised weather reports.

Campaign Purpose

Any parent sees it as a given to apply sunscreen on their kids during a day at the beach. Unfortunately, that's not the case when it comes to the countless hours on the playground, or at school during the spring. But same sky - same sun. And the same dangerous UV rays.

Our task was to create a sales campaign towards parents of young kids that raised awareness on the importance of children wearing sunscreen. We also wanted to promote that Kronans Apotek is a pharmacy that takes great responsibility, puts their customers first and gives guidance and...

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